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The Benefits of UX for Startups and VCs

10/26/2016

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A good technology partner will bring together a well-developed user interface and experience (UX) to create an immersive experience. This approach ensures your business goals are met, while offering a seamless user experience. Each digital product is only as good as how well your user engages with it -- and a technology partner delivers that experience and expertise.

There are two primary purposes of UX design. One is to develop a connection with the natural behavior of users through the digital product. The second is for the user to develop a story based on this connection that relates back to the brand and product. If the user has a positive experience, then they will become a brand advocate, which in turn helps to meet the business goals.

Any technology partnership should begin with a discovery process to under stand user needs and business goals, which inform priorities and objectives for the development and design. Without this entry point, most startups may be aiming at an ever moving target which can derail your product launch. The digital partner should test and evaluate the usability of the products during each stage of the design process. Each startup should understand how users are experiencing your product or service at any given point - not just when the product is launched! Whether you're creating a new product, improving the performance and usability of an existing product, or extending the features of an existing product, the create, build, and test model is crucial as you need a transparent look at how your users interface with the product.

When syncing up with digital technology partner, startups need a team that not only knows how to launch a new product, but also provides ongoing solutions to ensure success. You want a technology group that will review insights with you to make better and faster decisions while fine-tuning the product to keep it relevant. There's no purpose in developing a product that cannot be sustained or adjusted to user needs or industry trends!

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