Looking Ahead to 2017 - A Mobile-First World
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Looking Ahead to 2017 -
A Mobile-First World

Meri Gulyan,

VP Experience Strategy

01/04/2017

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Forget second, third, and even fourth screen options when reaching your target audience - let's focus on what's first. Mobile.

The world has evolved into a mobile-first society. We are choosing to use our smartphones every single day at an increasing rate year after year. We're using our phones in new ways as well - to make various choices, to learn new things, and to get goals accomplished.

Mobile has become paramount to the way people make choices, what to consume and where… what to purchase, what to not purchase, and more. Mobile has become a cultural focus, and must drive all media plans and creative processes for any company.

As a digital marketing agency, we strive to be ahead of the game, advising our clients to design and plan for mobile first, making decisions that are just as important as a desktop user's experience.

Here are a few questions to ask yourself when planning for mobile.

1. Are your mobile plans still "customer-first"?

  • Your answer should be, yes. Being a customer-first company means that your digital development will be focused on servicing mobile platforms first.
  • Designing for the customer's user experience on mobile is key, and testing within the mobile environment will help you fully understand a user's mobile behavior.
Looking ahead to 2017

2. Does your digital planning separate mobile from desktop?

  • It should. It is now understood that mobile and desktop planning are vastly different - a customer's experience with each platform can vary greatly.
  • In some industries, internet traffic from mobile devices has surpassed desktops. If you're not catering your content, ads and online experience to a mobile user, then you are missing a massive opportunity.


Looking ahead to 2017

3. Are you incorporating new mobile technologies and features when planning for your mobile user experience?

  • We hope so. Depending on which industry you fall into, there are many features that you can add to your customer's experience on mobile.




  • Some examples include:
    • Geo-location capabilities if you have several brick and mortars
    • One-click ordering or auto-ordering if your company offers e-commerce
    • Auto-fill features when filling out forms
    • Photography-based features
    • Voice-activated features and speech recognition
    • Fingerprint recognition - perhaps for a better payment ecosystem
    • Incorporating IoT
    • Connected devices
    • Accelerated Mobile Pages (AMP)

Thanks to mobile, your customers expect you to be on-demand. Always "on" with helpful products, services, and up-to-date information. Continuously iterate, tweaking your customer's mobile experience based on analysis of your company's mobile performance.

As mobile has become the first and most important screen, remember to plan ahead making your mobile experience efficient and easy to use, incorporate new technologies and features and prepare to update your company's information regularly.

Partnering with a digital marketing agency like Xivic is one the of sure-fire ways to ensure a forward-thinking mobile experience for your customers. Reach out to us anytime for a free consultation.

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