Meineke Case Study: Digital Strategy, UX & App Development - Xivic
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"The partnership we have with Xivic allows us to constantly evolve digitally, ensuring we continue to lead the way in technology that drives customer experiences."

Summer Nunn, VP Marketing

The Challenge

Meineke Car Care Centers is known for reinventing the automotive maintenance experience through technology, better scheduling, and a focus on customer experience with loyalty programs. Meineke then decided to reinvent the digital automotive maintenance experience.
The Challenge

The Solution


Based on an analysis of their website and revenue, Meineke chose Xivic to design and engineer a new digital platform that could respond to modern automotive maintenance needs and behaviors.
1

Website

Xivic recommended they prioritize rethinking their scheduling experience and loyalty program in order to improve customer acquisition and conversion rates, repeat visits, and mobile engagement rates.

2

App

With the Meineke App, you can do everything from scheduling an appointment to viewing your entire vehicle repair history. It's also a quick and easy way to check out your Meineke Rewards points and rewards you've earned!

3

Dashboard

Xivic custom built an analytics hub that tracks all inbound calls, social media metrics, paid and organic traffic, mobile and desktop traffic, scheduling conversions and more - resulting in realtime data gathering and tracking for continuous optimization and improvement of the customer experience.

The Results

After successfully A/B testing the new design against the old, the reinvented meineke.com was released. The site has exceeded performance goals in the following areas:

2500

More appointments

45%

More web sessions

88%

Reduction in bounce rate

Meineke Ranked #1

Entrepreneur Magazine 37th Annual Franchise Rankings, ranked Meineke #1 automotive repair and maintenance provider

Experience Strategy

We want to help you build better brand loyalty. With a deep understanding of user behaviors, our UX strategists craft digital experiences that enable your audience to intuitively engage with your websites and applications – and, most of all, come back. Our strategy accounts for analysis of all user interactions and related digital touchpoints with your product.

Experience Strategy

Search Engine Optimization

Paid Search & Display

Performance Analytics

Content Development

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