How we helped optimize Meineke's website to generate traffic and rapidly increase appointments

2500

More appointments

45%

More web sessions

88%

Reduction in bounce rate

The challenge

Meineke Car Care Centers is known for reinventing the automotive maintenance experience through technology, better scheduling, and a focus on customer experience with loyalty programs. Meineke then decided to reinvent the digital automotive maintenance experience.

The solution

Based on an analysis of their website and revenue, Meineke chose Xivic to design and engineer a new digital platform that could respond to modern automotive maintenance needs and behaviors. This included custom web development of three main platforms, including:

Website

Xivic recommended they prioritize rethinking their scheduling experience and loyalty program in order to improve customer acquisition and conversion rates, repeat visits, and mobile engagement rates.

App

With the Meineke App, you can do everything from scheduling an appointment to viewing your entire vehicle repair history. It's also a quick and easy way to check out your Meineke Rewards points and rewards you've earned!

Dashboard

Xivic custom built an analytics hub that tracks all inbound calls, social media metrics, paid and organic traffic, mobile and desktop traffic, scheduling conversions and more - resulting in realtime data gathering and tracking for continuous optimization and improvement of the customer experience.

The results

After successfully A/B testing the new design against the old, the reinvented meineke.com was released. The site has exceeded performance goals in the following areas:

Meineke Ranked #1

Entrepreneur Magazine 37th Annual Franchise Rankings, ranked Meineke #1 automotive repair and maintenance provider

Xivic helped Meineke improve

EXPERIENCE STRATEGY

We want to help you build better brand loyalty. With a deep understanding of user behaviors, our UX strategists craft digital experiences that enable your audience to intuitively engage with your websites and applications – and, most of all, come back. Our strategy accounts for analysis of all user interactions and related digital touchpoints with your product.

PAID SEARCH & DISPLAY

Our team develops effective paid search strategies for all stages of your customer's journey. We target and connect with customers during the early exploration of your product, all the way through to the point of conversion. From broad branding initiatives to direct response campaigns, our display solutions define the customer journey across all devices for banners, video, native, and social.

CONTENT DEVELOPMENT

Delivering the right content to the right audience at the right time starts with your content strategy. Our strategists help you navigate every detail to blueprint user experiences for long-term success. We help you understand what your target audience wants by exploring their motivations and needs and pinpointing actionable insights. After that, we help you create it, implement the technology, and then manage it.

SEARCH ENGINE OPTIMIZATION

Our SEO & PPC team can improve your online visibility to generate more meaningful leads, target new customer audiences, and improve your overall site ranking. We take a proactive, innovative approach with thorough audits that provide accurate metrics leading to on-page, off-page and technical optimizations.

PERFORMANCE ANALYTICS

With a vast expertise in performance analytics, we understand that every client has a unique determination of what performance means to them. We customize our analytics solutions to accommodate your needs with a robust strategy plan and ongoing analysis, including daily monitoring and monthly reporting.