#1 Rank
#1 National rank for 10 major search terms
50%
More Sessions
30%
More Visibility
The challenge
M
eineke is an authoritative brand, with national reach, having physical locations throughout 48 of the 50 states. The main challenge was maintaining the brand’s leading position on the market, while also optimizing for new search trends to meet the changing needs of the online market.
The solution
Xivic leveraged Meineke’s brand strength to design and engineer a new digital platform that enhances user experience and facilitates search. In addition to UX updates, the strategy had a clear focus on “near me” optimization, as well as optimizing for voice search.
The results
After successfully A/B testing the new design, and rolling out the SEO strategies, the new digital platform generated excellent results in terms of traffic and organic growth.
#1 Rank for Major Search Terms
Over the course of the SEO campaign, non-brand high-intent search queries attained #1 rank, each bringing in tens of thousands of pageviews to the site.
More Organic Traffic
Since the beginning of the campaign, the Meineke website saw significant increase in the number of sessions, as well as in the number of users, which grew by 2.2 million new annual users.
More Search Visibility
When compared to the two next competitors, Pepboys & Jiffylube, Meineke registered 30% more organic visibility, in terms of both number of keywords and average position.