How we helped Umami Burger grow organic traffic by optimizing site for buyer-intent keywords

18.5%

Increase in Search Traffic

18%

Increase in New Visitors

29%

Lower bounce Rate

SEO Client, Umami Burger Company Logo

The challenge

Founder Adam Fleischman had a question: Why do people crave pizza and burgers more than other foods? His idea: Umami - the 5th taste. The growing brand needed their digital presence to reflect the wonderful tastes of their food at multiple locations across the US.

umami burger food close up
umami burger food

The solution

Xivic amplified the ingredient-activated taste sensation known as umami through a whole new online experience.

User Experience

An enhanced user experience made customers engage with the content on the website in a highly efficient and intutive manner - accessing the best deals and promotions based on locations.

Analytics

Xivic harnessed analytics to constantly improve the presence of Umami across multiple social platforms and search channels.

Search Experience

Leveraging data insights, we were able to improve visibility and usability of the Umami brand through social retargeting and organic search.

The results

Leveraging beautiful photography of it's crafted, gourmet food - Umami has taken it's expansion to the next level in San Francisco, Southern California, Chicago and New York.

umami burger food

18.5%

Increase in Search Traffic

18%

Increase in New Visitors

29%

Lower bounce Rate

Xivic helped Umami Burger improve

We want to help you build better brand loyalty. With a deep understanding of user behaviors, our UX strategists craft digital experiences that enable your audience to intuitively engage with your websites and applications – and, most of all, come back. Our strategy accounts for analysis of all user interactions and related digital touchpoints with your product.
Our team develops effective paid search strategies for all stages of your customer's journey. We target and connect with customers during the early exploration of your product, all the way through to the point of conversion. From broad branding initiatives to direct response campaigns, our display solutions define the customer journey across all devices for banners, video, native, and social. 
Delivering the right content to the right audience at the right time starts with your content strategy. Our strategists help you navigate every detail to blueprint user experiences for long-term success. We help you understand what your target audience wants by exploring their motivations and needs and pinpointing actionable insights. After that, we help you create it, implement the technology, and then manage it.
Our SEO & PPC team can improve your online visibility to generate more meaningful leads, target new customer audiences, and improve your overall site ranking. We take a proactive, innovative approach with thorough audits that provide accurate metrics leading to on-page, off-page and technical optimizations.
With a vast expertise in performance analytics, we understand that every client has a unique determination of what performance means to them. We customize our analytics solutions to accommodate your needs with a robust strategy plan and ongoing analysis, including daily monitoring and monthly reporting.