Increase in Search Traffic
Increase in New Visitors
Lower bounce Rate
Founder Adam Fleischman had a question: Why do people crave pizza and burgers more than other foods? His idea: Umami - the 5th taste. The growing brand needed their digital presence to reflect the wonderful tastes of their food at multiple locations across the US.
Xivic amplified the ingredient-activated taste sensation known as umami through a whole new online experience.
An enhanced user experience made customers engage with the content on the website in a highly efficient and intutive manner - accessing the best deals and promotions based on locations.
Xivic harnessed analytics to constantly improve the presence of Umami across multiple social platforms and search channels.
Leveraging data insights, we were able to improve visibility and usability of the Umami brand through social retargeting and organic search.
Leveraging beautiful photography of it's crafted, gourmet food - Umami has taken it's expansion to the next level in San Francisco, Southern California, Chicago and New York.