How we helped California Closets grow their leads from SEO & Paid Search Marketing

48%

Increase in Conversions

25%

Longer Organic Sessions

68%

Facebook traffic Increase

The challenge

In an effort to double franchise locations over the next 5 years, California Closets needed a performance marketing partner to increase the visibility of the brand and it's 120+ franchisees.

The solution

e created a digital ecosystem to amplify the national brand at the local level - armed with a new user experience strategy including scheduling features, individual location pages, new keyword strategy, social retargeting and ongoing optimization.

User Experience

With a robust user testing, we were able to identify and cater to the exact persona, making the intital site experience match the California Closets' brand. The scheduling functions made it easier for brand to track all B2C functions.

Keyword Strategy

In the highly competitive world of customized closets, Xivic's paid keyword strategy resulted in a higher amount of traffic through both the paid and organic search channels.

Localized Landing Pages

Each local market has its own landing page and scheduling feature - resulting in real time, accurate, localized analytics gathering to provide ongoing optimization, leading to more qualified conversions.

The results

In the first 6 months of 2016, California Closets exceeded 2015 totals by 3%, with 4 months left in the fiscal year. To date, here are some of the performance metrics:

48%

Increase in Conversions

25%

Longer Organic Sessions

68%

Facebook traffic Increase

Xivic helped California Closets improve

EXPERIENCE STRATEGY

We want to help you build better brand loyalty. With a deep understanding of user behaviors, our UX strategists craft digital experiences that enable your audience to intuitively engage with your websites and applications – and, most of all, come back. Our strategy accounts for analysis of all user interactions and related digital touchpoints with your product.

PAID SEARCH & DISPLAY

Our team develops effective paid search strategies for all stages of your customer's journey. We target and connect with customers during the early exploration of your product, all the way through to the point of conversion. From broad branding initiatives to direct response campaigns, our display solutions define the customer journey across all devices for banners, video, native, and social.

CONTENT DEVELOPMENT

Delivering the right content to the right audience at the right time starts with your content strategy. Our strategists help you navigate every detail to blueprint user experiences for long-term success. We help you understand what your target audience wants by exploring their motivations and needs and pinpointing actionable insights. After that, we help you create it, implement the technology, and then manage it.

SEARCH ENGINE OPTIMIZATION

Our SEO & PPC team can improve your online visibility to generate more meaningful leads, target new customer audiences, and improve your overall site ranking. We take a proactive, innovative approach with thorough audits that provide accurate metrics leading to on-page, off-page and technical optimizations.

PERFORMANCE ANALYTICS

With vast expertise in performance analytics, we understand that every client has a unique determination of what performance means to them. We customize our analytics solutions to accommodate your needs with a robust strategy plan and ongoing analysis, including daily monitoring and monthly reporting.