48%
Increase in Conversions
25%
Longer Organic Sessions
68%
Facebook traffic Increase

The challenge
In an effort to double franchise locations over the next 5 years, California Closets needed a performance marketing partner to increase the visibility of the brand and it's 120+ franchisees.


The solution
W
e created a digital ecosystem to amplify the national brand at the local level - armed with a new user experience strategy including scheduling features, individual location pages, new keyword strategy, social retargeting and ongoing optimization.
User Experience
With a robust user testing, we were able to identify and cater to the exact persona, making the intital site experience match the California Closets' brand. The scheduling functions made it easier for brand to track all B2C functions.
Keyword Strategy
In the highly competitive world of customized closets, Xivic's paid keyword strategy resulted in a higher amount of traffic through both the paid and organic search channels.
Localized Landing Pages
Each local market has its own landing page and scheduling feature - resulting in real time, accurate, localized analytics gathering to provide ongoing optimization, leading to more qualified conversions.
The results
In the first 6 months of 2016, California Closets exceeded 2015 totals by 3%, with 4 months left in the fiscal year. To date, here are some of the performance metrics:

48%
Increase in Conversions
25%
Longer Organic Sessions
68%
Facebook traffic Increase