Providing personalized services has been a sales tactic for a long time now, and in the world of offline services, it has become so common that few ever notice it, but many respond to it. The same positive response is…
Tips for Working Better with Your Clients
Four ways to get the best results with your clients, from day one. There are dozens of marketing agencies out there and more cropping up every day, so it’s important for me to spend time every month on tasks that…
Take Care of Your Team – Keep Them Happy and Healthy
Ensuring the health and happiness of your team is paramount in creating a positive company culture, and leads to the best work. When you’re managing people, because you own the company, or you’ve been promoted (congrats), leading a team can…
Ways to Keep Communication Alive with a Mobile Workforce
For company-related information, the right amount of communication is key We have two offices — one in Los Angeles, and the other in Romania — and we go to great lengths to keep both offices informed and in communication with…
How Digital Agencies Can Have Better Relationships with Clients
The rise of digital and mobile has fundamentally changed agency’s relationships with their clients. Now, everything from strategy to execution seems to move faster than ever, but with all of these new demands to keep pace with an exponentially growing…
Mobile Marketing Trends in 2017
Insights from our Chief Strategist, Bahman Zakeri. The presence of mobile marketing has quickly transformed where advertising dollars are spent. In fact, media buying agency Zenith predicts that 75% of online content will be mobile by the end of 2017.…
4 E-Mail Marketing Tips for Business Leaders
E-mail Marketing in 2017. Still here, and still going strong. E-mails aren’t going anywhere anytime soon. In fact, they are still one of the number one ways to personally connect with your audience. A customer’s inbox can be pretty intimate,…
Upgrade Legacy Systems for Your Existing Clients
Technology is constantly being improved – and for that reason alone, it is valuable for companies to consider upgrading their Content Management System (CMS). An upgraded CMS can work more efficiently and prove less costly to maintain, so in a…
Traditional Ad Agencies Need to Evolve
Data is now the driving force behind creative. One of our mantras, and perhaps the most important mantra driving our direction is this: marketing has become the business of technology. Data-led strategy is key. Data and research are now the…
Many Startups are Borrowing Money these Days – Why?
Whether you’re taking on debt or, seeking investors – does it really matter? According to Lizette Chapman at Bloomberg, venture capitalists invested more than $79 billion in start-ups at “often unsustainable valuations” in 2015. Venture capitalists, recognizing the problem, were more…