In the final week of October, announced on Oct 24 2019, Google rolled out an entirely new algorithm update to their organic search engine, called BERT. Though similar to many of their other core updates with cute names like Panda…
The changing nature of “Organic” traffic
Whichever side of the client/customer relationship you’re on in the digital world, whether you’re giving reports or reading the reports, “Organic” traffic is the most significant data point in all of web traffic analysis. But what exactly is organic traffic?…
4 Major Marketing Problems Facing Franchise Owners
Corporate vs. Franchisees: Most Common Marketing Issues For many franchise companies, the traditional advertising channels they were able to control in-house that drive leads and brand visibility (such as portals, print advertising, PR) are not working as effectively as they…
Website Personalization in 2019
Providing personalized services has been a sales tactic for a long time now, and in the world of offline services, it has become so common that few ever notice it, but many respond to it. The same positive response is…
Tips for Working Better with Your Clients
Four ways to get the best results with your clients, from day one. There are dozens of marketing agencies out there and more cropping up every day, so it’s important for me to spend time every month on tasks that…
Take Care of Your Team – Keep Them Happy and Healthy
Ensuring the health and happiness of your team is paramount in creating a positive company culture, and leads to the best work. When you’re managing people, because you own the company, or you’ve been promoted (congrats), leading a team can…
Ways to Keep Communication Alive with a Mobile Workforce
For company-related information, the right amount of communication is key We have two offices — one in Los Angeles, and the other in Romania — and we go to great lengths to keep both offices informed and in communication with…
How Digital Agencies Can Have Better Relationships with Clients
The rise of digital and mobile has fundamentally changed agency’s relationships with their clients. Now, everything from strategy to execution seems to move faster than ever, but with all of these new demands to keep pace with an exponentially growing…
Mobile Marketing Trends in 2017
Insights from our Chief Strategist, Bahman Zakeri. The presence of mobile marketing has quickly transformed where advertising dollars are spent. In fact, media buying agency Zenith predicts that 75% of online content will be mobile by the end of 2017.…
4 E-Mail Marketing Tips for Business Leaders
E-mail Marketing in 2017. Still here, and still going strong. E-mails aren’t going anywhere anytime soon. In fact, they are still one of the number one ways to personally connect with your audience. A customer’s inbox can be pretty intimate,…