Technology is constantly being improved – and for that reason alone, it is valuable for companies to consider upgrading their Content Management System (CMS). An upgraded CMS can work more efficiently and prove less costly to maintain, so in a…
Traditional Ad Agencies Need to Evolve
Data is now the driving force behind creative. One of our mantras and perhaps the most important mantra driving our direction is this: marketing has become the business of technology. A data-led strategy is key. Data and research are now…
Many Startups are Borrowing Money these Days – Why?
Whether you’re taking on debt or, seeking investors – does it really matter? According to Lizette Chapman at Bloomberg, venture capitalists invested more than $79 billion in start-ups at “often unsustainable valuations” in 2015. Venture capitalists, recognizing the problem, were more…
Trying to Raise Money for Your Start-up?
Investors. You need them. We promise. They come in many forms, traditional and not so traditional. In this day and age, raising funds for your startup is definitely easier than it used to be (anyone heard of Kickstarter?), but it…
Snapchat Wins Olympic Gold
And the Gold Medal for viewership at the #Rio2016 Olympics goes to… Snapchat! The social media platform had almost 50 million viewers in the first week alone. Let’s take a look at why everyone seems to agree that Snapchat earned the…
The Benefits of UX for Startups and VCs
A good technology partner will bring together a well-developed user interface and experience (UX) to create an immersive experience. This approach ensures your business goals are met, while offering a seamless user experience. Each digital product is only as good…
Testing Is King: Our Takeaway from Silicon Beach Fest ’16
One theme resounded above the rest at last week’s Silicon Beach Fest in Los Angeles. According to the speakers, panel experts, and attendees – businesses are moving towards roll-out plans that rely more heavily on trial. Trial periods aren’t limited…