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Category: Marketing (page 2)

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Upgrade Legacy Systems for Your Existing Clients

Posted on: April 6, 2017 Last updated on: December 5, 2019
Technology is constantly being improved – and for that reason alone, it is valuable for companies to consider upgrading their Content Management System (CMS). An upgraded CMS can work more efficiently and prove less costly to maintain, so in a…
Continue reading “Upgrade Legacy Systems for Your Existing Clients”…
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Traditional Ad Agencies Need to Evolve

Posted on: February 16, 2017 Last updated on: December 6, 2019
Data is now the driving force behind creative. One of our mantras and perhaps the most important mantra driving our direction is this: marketing has become the business of technology. A data-led strategy is key. Data and research are now…
Continue reading “Traditional Ad Agencies Need to Evolve”…
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Many Startups are Borrowing Money these Days – Why?

Posted on: January 31, 2017 Last updated on: July 22, 2019
Whether you’re taking on debt or, seeking investors – does it really matter? According to Lizette Chapman at Bloomberg, venture capitalists invested more than $79 billion in start-ups at “often unsustainable valuations” in 2015. Venture capitalists, recognizing the problem, were more…
Continue reading “Many Startups are Borrowing Money these Days – Why?”…
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Trying to Raise Money for Your Start-up?

Posted on: December 2, 2016 Last updated on: August 28, 2019
Investors. You need them. We promise. They come in many forms, traditional and not so traditional. In this day and age, raising funds for your startup is definitely easier than it used to be (anyone heard of Kickstarter?), but it…
Continue reading “Trying to Raise Money for Your Start-up?”…
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Snapchat Wins Olympic Gold

Posted on: October 26, 2016 Last updated on: July 22, 2019
And the Gold Medal for viewership at the #Rio2016 Olympics goes to… Snapchat! The social media platform had almost 50 million viewers in the first week alone. Let’s take a look at why everyone seems to agree that Snapchat earned the…
Continue reading “Snapchat Wins Olympic Gold”…
agency team at table

The Benefits of UX for Startups and VCs

Posted on: October 26, 2016 Last updated on: December 6, 2019
A good technology partner will bring together a well-developed user interface and experience (UX) to create an immersive experience. This approach ensures your business goals are met, while offering a seamless user experience. Each digital product is only as good…
Continue reading “The Benefits of UX for Startups and VCs”…
sims closeup

Testing Is King: Our Takeaway from Silicon Beach Fest ’16

Posted on: August 29, 2016 Last updated on: November 14, 2019
One theme resounded above the rest at last week’s Silicon Beach Fest in Los Angeles. According to the speakers, panel experts, and attendees – businesses are moving towards roll-out plans that rely more heavily on trial. Trial periods aren’t limited…
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