What tricks and tips are still relevant for successful email marketing campaigns? E-mail is one of the oldest forms of digital advertising, but still has one of the highest conversion rates. While often considered old school, email is still one…
Tips for Working Better with Your Clients
Four ways to get the best results with your clients, from day one. There are dozens of marketing agencies out there and more cropping up every day, so it’s important for me to spend time every month on tasks that…
Ways to Keep Communication Alive with a Mobile Workforce
For company-related information, the right amount of communication is key We have two offices — one in Los Angeles, and the other in Romania — and we go to great lengths to keep both offices informed and in communication with…
How Digital Agencies Can Have Better Relationships with Clients
The rise of digital and mobile has fundamentally changed agency’s relationships with their clients. Now, everything from strategy to execution seems to move faster than ever, but with all of these new demands to keep pace with an exponentially growing…
Upgrade Legacy Systems for Your Existing Clients
Technology is constantly being improved – and for that reason alone, it is valuable for companies to consider upgrading their Content Management System (CMS). An upgraded CMS can work more efficiently and prove less costly to maintain, so in a…
Traditional Ad Agencies Need to Evolve
Data is now the driving force behind creative. One of our mantras and perhaps the most important mantra driving our direction is this: marketing has become the business of technology. A data-led strategy is key. Data and research are now…