Marketers are always striving to improve their presence in Google searches – and Google is eager to help them do it. That’s basically what the Google Search Console is about. This back-end dashboard provides marketers and website owners with a…
Voice Search Strategy: Site Optimization Tips for Marketers
Thanks to digital assistants like Siri, Alexa, Cortana, and Google Assistant, voice search is growing at an incredibly fast pace. ComScore estimates that by 2020 half of all searches will be carried out via voice command. In order to prepare…
SEO Trends in 2017
An Interview with VP of Experience Strategy, Meri Gulyan. The SEO industry is always evolving, so it pays to be aware of what your competitors are doing, and why. In order to accomplish competitive dominance, you should be aware of…