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Google Algorithm Update: January 2020
Google announced the latest core update to its search algorithm, pushing out to the entire globe what they’ve been testing in certain markets for months: Later today, we are releasing a broad core algorithm update, as we do several times…
CEO’s Take Big Risks When Ignoring SEO
Search Engine Optimization, digital marketing, and web analytics, in general, can be some of the more confusing and opaque forms of advertising. It hasn’t helped that marketing departments at firms of all sizes have been inundated with made-up metrics and…
GDPR Compliance Checklist for WebsitesUNDERSTANDING GDPR
Is your organization ready for GDPR data and web regulations? The new EU privacy law took effect and 2018, affecting millions of websites and businesses worldwide, so let’s review how to prepare your business to be fully compliant. If you’re…
How Remote Work Will Affect Business in the 2020s
50% of US employees are operating under some sort of remote work, and experts expect that to increase even more in the coming 2020s decade. Once seen as a luxury or day off, remote work is becoming the norm and…
How to Optimize Your Website for Google Voice Search
The way people search the web is changing, and it’s important that your SEO strategy changes with it. One of the biggest shake-ups in search is the rise of voice assistants like Amazon Alexa, Google Home, and of course, Apple’s…
Advanced SEO Techniques Essential for Success in 2020
Advanced SEO can mean multiple things in the digital marketing world from higher-level technical SEO updates, to longer and more data-driven content, to complicated link building and PR outreach programs for domain authority. These are all vastly different SEO techniques…
Is your SEO agency reporting accurate data?
Regardless of how your SEO agency reports their performance to you, any marketing manager or business owner might always wonder if the reports they see are completely accurate. After all, what’s really stopping an agency from just writing in big…
The Biggest Google Search Update In Years: BERT
In the final week of October, announced on Oct 24 2019, Google rolled out an entirely new algorithm update to their organic search engine, called BERT. Though similar to many of their other core updates with cute names like Panda…
Guide to WCAG & ADA Compliance Online Tools
How is ADA compliance related to WCAG standards? The American Disabilities Act was signed into law in 1990 and has been used as a policy foundation for requiring websites to be publicly accessible to all users, including disabled users with…