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California’s New Digital Privacy Law Starts in 2020
Passed in June of last year, the California Consumer Privacy Act, or AB 375, will only start taking effect at the beginning of 2020. In the meantime, both sides of the aisle seem committed to working with policymakers to find…
Website Personalization Trends in 2019
Providing personalized services has been a sales tactic for a long time now, and in the world of offline services, it has become so common that few ever notice it, but many respond to it. The same positive response is…
What’s New with Google Search Console?
Marketers are always striving to improve their presence in Google searches – and Google is eager to help them do it. That’s basically what the Google Search Console is about. This back-end dashboard provides marketers and website owners with a…
Using AMP to Make Better Landing Pages
When Google introduced accelerated mobile pages (AMP), it had a modest goal – essentially just to create a way for websites to load faster on mobile devices. The AMP platform involves a coding language that streamlines and simplifies standard HTML,…
Voice Search Strategy: Site Optimization Tips for Marketers
Thanks to digital assistants like Siri, Alexa, Cortana, and Google Assistant, voice search is growing at an incredibly fast pace. ComScore estimates that by 2020 half of all searches will be carried out via voice command. In order to prepare…
SEO Trends in 2017
An Interview with VP of Experience Strategy, Meri Gulyan. The SEO industry is always evolving, so it pays to be aware of what your competitors are doing, and why. In order to accomplish competitive dominance, you should be aware of…
The Best Mobile Apps for Your Business
Increasing productivity and workflow one app at a time… If you’re looking to increase productivity and organization and make your life at a small business a little easier, a good app or two can do the trick. At Xivic, we’ve…
Website Content Accessibility Guidelines and What it Means to Your Business
Is your company’s website WCAG 2.0 compliant? What is WCAG, and What’s the Issue? The vast world of the Internet was built to free us from the limitations of “offline life”. It was designed to work for ALL people –…
Tips for Working Better with Your Clients
Four ways to get the best results with your clients, from day one. There are dozens of marketing agencies out there and more cropping up every day, so it’s important for me to spend time every month on tasks that…