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Looking Ahead to 2017 – A Mobile-First World

Forget second, third, and even fourth screen options when reaching your target audience – let’s focus on what’s first. Mobile. The world has evolved into a mobile-first society. We are choosing to use our smartphones every single day at an…
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Does Your Mobile App Idea Have Legs?

Less than 1 percent of consumer mobile apps are successful. How can you ensure that your idea has legs and can actually make it in a saturated marketplace? According to Meri Gulyan, our VP of Experience Strategy, coming up with…
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Trying to Raise Money for Your Start-up?

Investors. You need them. We promise. They come in many forms, traditional and not so traditional. In this day and age, raising funds for your startup is definitely easier than it used to be (anyone heard of Kickstarter?), but it…
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Snapchat Wins Olympic Gold

And the Gold Medal for viewership at the #Rio2016 Olympics goes to… Snapchat! The social media platform had almost 50 million viewers in the first week alone. Let’s take a look at why everyone seems to agree that Snapchat earned the…
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The Benefits of UX for Startups and VCs

A good technology partner will bring together a well-developed user interface and experience (UX) to create an immersive experience. This approach ensures your business goals are met, while offering a seamless user experience. Each digital product is only as good…
iphones

Hit The Road, Jack! Inside Apple’s iPhone 7 Announcement

There was anticipation from many of us in the office come yesterday morning. We’d heard rumors that perhaps THE announcement from Apple would actually happen. Well, it did. And, we’re mostly left feeling a sense of “Good” with a dash…
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Testing Is King: Our Takeaway from Silicon Beach Fest ’16

One theme resounded above the rest at last week’s Silicon Beach Fest in Los Angeles. According to the speakers, panel experts, and attendees – businesses are moving towards roll-out plans that rely more heavily on trial. Trial periods aren’t limited…