PAID SEARCH MARKETING (PPC)

Reach the right audience and generate immediate sales with well optimized paid media campaigns.

PPC advertising is one of the most effective and profitable marketing channels when it comes to generating higher ROI. It helps create more targeted campaigns and generate more qualified leads, whilst providing measurable results.

PPC Audits

Any successful paid media campaign stems from data and insights, which is why our team manually carries out PPC audits.

  • Technical audit: Our PPC team will examine the structure of your account and look at your pre-existing campaigns, ad groups and keywords to ensure it follows a scalable method.
  • Setup audit:  The way your account is set up is very important in terms of measurability. We’ll audit your data ranges and KPIs to ensure the right focus.
  • Settings audit: Settings tend to be set up at the beginning of the first campaign and then never looked at, so we’ll make sure to audit device bid modifiers, ad scheduling, delivery method, ad rotation, location targeting and more.
advanced seo illustration
revenue analysis illustration

Account Analysis

The creation of a structured and profitable PPC campaign requires a strong foundation, which lies in a thorough analysis.

  • Competitive Analysis: Knowing what your top competitors are doing in terms of PPC will give you the upper hand, so we always look at competitor ads and search and display campaigns.
  • Keyword Research & Analysis: Every campaign has a budget, so we’ll research, analyze and select the best keywords that will help your ads perform without spending too much.  
  • Persona Profiles & Demographic Analysis: Successful PPC campaigns are highly targeted. We make sure your ads target the right audience.

 

Campaign Creation

We continuously monitor and track your campaigns to make sure they’re performing and identify areas of improvement.

    • Conversion Tracking: Our team has a full understanding of how each platform (Google, Bing, Facebook) tracks conversions and will provide you with valuable insights on the progress of every campaign.
    • GA Tracking: We’ll integrate your Google Analytics with your Google Ads account and enable tracking of conversion goals, events, revenue and even engagement across devices.
    • Call Tracking: Google Ads call tracking gives you valuable data on higher quality leads, as well as on which efforts are producing better results.
online reputation management illustration
ROI and sales illustration

Campaign Tracking

We continuously monitor and track your campaigns to make sure they’re performing and identify areas of improvement.

    • Conversion Tracking: Our team has a full understanding of how each platform (Google, Bing, Facebook) tracks conversions and will provide you with valuable insights into the progress of every campaign.
    • GA Tracking: We’ll integrate your Google Analytics with your Google Ads account and enable tracking of conversion goals, events, revenue and even engagement across devices.
    • Call Tracking: Google Ads call tracking gives you valuable data on higher quality leads, as well as on which efforts are producing better results.

 

Campaign Optimization

We don’t just set up and track your campaigns, we proactively look to optimize them as to deliver higher ROI.

  • Landing Page Optimization: Well optimized landing pages for ads increase conversion rates and improve campaign performance.
  • A/B Split Testing & Ad Copy Optimization: We want to make sure that your target audience is presented with the best converting ads, so we continuously test and optimize ad copy.
  • Bid Optimization: User trends can change and so can keyword performance, which is why constant bid optimization is vital to a successful campaign.
a/b split testing illustration
data visualization illustration

Performance Reporting

Know where your money is going. Our insightful reports will show you exactly what you get out of your PPC campaigns.

  • Budget insight: We’ll provide you with data on how your search budget is being utilized across the multiple channels and why.
  • Conversion Insights: Each platform tracks conversion differently, and our team will compile a concise and accurate report to show you which ads and platforms are performing best.
  • Summary reporting: Get high-level data at your fingertips with our summary reports, which will provide you with important information across all active campaigns.

 


Frequently Asked Questions


How much do you charge for PPC services?

Paid search campaigns are different from client to client, therefore pricing also varies based on scope, business goals, length of projects and of course your marketing budget.


When will I see the results of your work?

PPC campaigns deliver faster results than SEO, the usual timeframe is around 3 months, but many businesses see results even within this period. However, just as with SEO, results improve over time, as campaigns get optimized and perform better.


Do you offer Bing and Yahoo ads search optimization?

Our paid media services are multi-platform, and we do advise clients on the most effective platforms for them to advertise on depending on their business and industry vertical.


Should I make any changes to the landing pages on my website?

The performance of your paid ads is strongly linked with the landing page the ads direct to, so we’ll make recommendations to optimize landing pages and improve performance.