Less than 1 percent of consumer mobile apps are successful. How can you ensure that your idea has legs and can actually make it in a saturated marketplace?
According to Meri Gulyan, our VP of Experience Strategy, coming up with a useful idea for a mobile app requires a lot of research and planning.
"You owe it to yourself to do all the available forms of diligence before the rocket leaves the launchpad."
To get started, keep these tips in mind:
Research the marketplace.
Get a feel for the marketplace before diving head first into app development.
Gain a thorough understanding of the App Store and Google Play marketplaces. The app store displays the top-paid, top-free and top-grossing apps in near real-time. You'll be able to educate yourself on winning app designs, marketing techniques and pricing models.
Does your app fall into a popular category? Does your idea exist already? If it does, can you make it better?
Align your idea with other useful apps
If your app is similar to other popular apps, but not quite the same, then you may have a winner. If not, you could reconsider your idea.
It's important to keep other apps in mind when designing yours. Piggyback off of what is already out there so that you can feed an already existing need in the marketplace. It's easy to be in love with your idea, but it's not so easy to solve a problem from scratch.
Be prepared for changing tech
Internet of Things (IoT) has emerged as a hot ticket technology trend in 2016.
Mobile apps that can connect to a user's smart home or office are quite popular. For example, Amazon's Echo device and app can communicate and work with other smart apps and devices such as your lights, locks, temperature control, your music (Spotify or Pandora) or Calendar, email, and more.
So! Is Your Idea Useful or Useless?
Keep in mind that app success doesn't happen overnight. Even if your app solves a key problem, you still have to convince users that your app is easy-to-use and worth the download. Once you hook users in, you can then think of ways to build upon your app's success.