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Rich Cards for SEO: How to Implement Schema/Structured Data

Nick Kretz

Director of SEO

11/28/2017

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6-Step Guide to Creating Rich Cards

Google launched rich cards in 2016 as a new way for site owners to present previews of their content on the search engine result page. Rich cards display content in a more engaging and visual format and can significantly increase traffic to your site.

Originally limited to recipe and movie websites, as of March 2017, rich cards are now available all over the world across Google Search. For site owners, this provides an exciting opportunity to attract more targeted and engaged users. It is important to implement rich cards on your site as a way to prepare for the future of search, as Google moves in the direction of directly answering questions and hyper-personalization.

How are rich cards made?

Rich cards improve upon the use of rich snippets, a form of structured data markup that uses the Schema.org library to classify and markup digital data. Structured data markup helps Google and other search engines understand the content of your website in order to return the most relevant results for a user’s inquiry.

Using schema.org vocabulary, you can markup the data types on your website using Microdata, JSON-LD, or RDFa formats. For non-technical users, Google has created an effective tool to build rich cards for the most popular structured data types. Learn how to use Google’s tool in our guide below:

6-Step Guide to Creating Rich Cards

Step 1: Use Google's Structured Data Markup Helper to implement structured data on your site.

Step 2: Select the data type for the data you would like to markup from the following options:

  • Articles
  • Book Reviews
  • Events
  • Local Businesses
  • Movies
  • Products
  • Restaurants
  • Software Applications
  • TV Episodes
  • TV Episodes with Ratings

Data type helps Google categorize the data on your web page.

Step 3: Paste your website's URL then click "Start Tagging".

Step 4: Create HTML

Step 5: Download your HTML and add to your site.

Step 6: Check accuracy of your markup by using the Structured Data Testing Tool

Once you have completed all the steps above, you will have successfully implemented rich cards, which are now more important than ever. If you need any assistance or prefer to have our team of digital experts implement rich cards for you, call us for a free consultation.

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