Shopify and Magento are two of the leading eCommerce platforms on the web today. Both have tens of thousands of users and produce tens of billions in annual sales for their customers. But which is better? Are there major differences between the two?
One major difference is that Shopify is an all-encompassing hosted product. In comparison, Magento is an open-source platform that users need to host themselves. Both have pros and cons -- Magento offers more flexibility with development compared to Shopify -- but it is up to each individual eCommerce business to decide which best suits their needs. Let’s take a look at the 5 tips in choosing between the two platforms.
What resources does your company have available for eCommerce?
Shopify and Magento’s main difference is the level of customization and development strategy required. Right off the bat, getting an eCommerce site online will be faster with Shopify, since there are less customization options. Conversely, Magento allows a higher degree of customization which is a better fit for businesses with specific requirements and eCommerce workflow.
Is time a factor?
Shopify's prebuilt solutions allow for a business to quickly and confidently get an eCommerce shop up and running quickly. Conversely, Magento can be a more intensive process that requires customization and development. This is a major separation point between the two platforms, and Shopify is the easier choice all things considered. If your business does not have the available time to fully develop an eCommerce site under Magento, Shopify is the preferable solution.
A unique experience?
Perhaps you want a quick, in-and-out turnkey shopping cart process for your customers. In that case, Shopify might be your best bet. But if you’re looking for a customized, unique shopping cart experience for your users, Magento is the way to go. Magento allows for the flexibility for a fully-customizable eCommerce website, with just about all the bells & whistles the web has to offer. Most of what you could imagine in a website shopping cart experience can more than likely be designed with Magento.
How much does cost matter?
Shopify development will inevitably be cheaper than Magento for many of the reasons discussed above. While Magento does have a free version, this does not include development hours and expenses related to building, customizing and hosting your website. In terms of technical issues, Shopify is cheaper than Magento. But keep in mind that there are other costs with Shopify, since plans can take a fee for each sale, something that Magento does not do.
Do you need control?
Shopify hosts all of their own software, which is why using their service can be quite easy to manage. But as you might guess, this can seriously limit the control customers have over the software, hosting, and all-around features of their account and eCommerce platform. While Magento has more moving parts and requires more time and effort, it offers near full control over the entire process start to finish, whether you’re using the paid or free version.
Ready to start with your online store?
The decision is yours! But if you are still having trouble picking the right eCommerce software for your business, let us at Xivic help guide you. We have extensive experience in the digital space and would love to help your online business grow. Get in touch with us here so we can help you get started on this eCommerce journey.