NowLive Case Study: ios/Android Mobile App Development - Xivic
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"Instead of the single linear television experience, we are producing a multistage experience. The user can watch as they will."

Brad Sexton, CEO of NowLive as published in USA Today

The Challenge

Live Media Group (LMG) is an event and entertainment company that puts on over 800 live events a year, from large scale music festivals to fashion and sporting events. LMG was looking for a partner to expand their presence into the mobile space as the demand for live streaming has been growingly astronomically.
The Challenge

The Solution

The Nowlive mobile app is a platform built specifically to stream live event broadcasts and features live event content from the areas of music, entertainment and sports.

Picture in Picture Streaming

Picture-in-Picture feature allows you to drag and drop the PiP video screens while you watch the main screen. You can switch between screens INSTANTLY with no buffering.


Immersive Experience

With the exclusive Grid View, you can view up to four screens in high definition SIMULTANEOUSLY.



You can interact with Twitter, Instagram, Tumblr and other social channels in real time without ever leaving the viewing experience.

The Results

The iOS/Android app allows the user to watch multiple channels simultanesously, switch between channels instantly, watch high-definition video and because it is mobile - to watch it anywhere.




Visitors in 3 days


Peak Concurrent Streams

Services Rendered

User Experience

Even the best brands in the world only get one shot at making a first impression. With this in mind, our UX strategists craft digital experiences that invite potential customers to intuitively engage with your websites and applications – and then come back.

User Experience

Experience Testing & Analysis

Creative Design

Technical Development

Quality Assurance


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Product Development


Product Development

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