California Closets Case Study: UX, SEO, & Landing Page Design - Xivic
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"Partnering with Xivic as our digital agency has really propelled the California Closets brand and individual franchisees towards success – their open collaboration, expertise and digital acumen has us on track for meaningful, scalable growth."

Samara Toole, Chief Marketing Officer, California Closets

The Challenge

In an effort to double franchise locations over the next 5 years, California Closets needed a performance marketing partner to increase the visibility of the brand and it's 120+ franchisees.
The Challenge

The Solution

We created a digital ecosystem to amplify the national brand at the local level - armed with a new user experience strategy including scheduling features, individual location pages, new keyword strategy, social retargeting and ongoing optimization.

User Experience

With a robust user testing, we were able to identify and cater to the exact persona, making the intital site experience match the California Closets' brand. The scheduling functions made it easier for brand to track all B2C functions.


Keyword Strategy

In the highly competitive world of customized closets, Xivic's paid keyword strategy resulted in a higher amount of traffic through both the paid and organic search channels.


Localized Landing Pages

Each local market has its own landing page and scheduling feature - resulting in real time, accurate, localized analytics gathering to provide ongoing optimization, leading to more qualified conversions.

The Results

In the first 6 months of 2016, California Closets exceeded 2015 totals by 3%, with 4 months left in the fiscal year. To date, here are some of the performance metrics:


Increase in Conversions


Longer Organic Sessions


Facebook Traffic Increase

Services Rendered

Experience Strategy

We want to help you build better brand loyalty. With a deep understanding of user behaviors, our UX strategists craft digital experiences that enable your audience to intuitively engage with your websites and applications – and, most of all, come back. Our strategy accounts for analysis of all user interactions and related digital touchpoints with your product.

Experience Strategy

Search Engine Optimization

Paid Search & Display

Performance Analytics

Content Development

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