Umami Burger Case Study: UX and Search Experience Marketing - Xivic
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The Challenge

Founder Adam Fleischman had a question: Why do people crave pizza and burgers more than other foods? His idea: Umami - the 5th taste. The growing brand needed their digital presence to reflect the wonderful tastes of their food at multiple locations across the US.
The Challenge

The Solution

Xivic amplified the ingredient-activated taste sensation known as umami through a whole new online experience.

User Experience

An enhanced user experience made customers engage with the content on the website in a highly efficient and intutive manner - accessing the best deals and promotions based on locations.



Xivic harnessed analytics to constantly improve the presence of Umami across multiple social platforms and search channels.


Search Experience

Leveraging data insights, we were able to improve visibility and usability of the Umami brand through social retargeting and organic search.

The Results

Leveraging beautiful photography of it's crafted, gourmet food - Umami has taken it's expansion to the next level in San Francisco, Southern California, Chicago and New York.


Sessions Increase


Visitor Increase MoM


Reduction in Bounce Rate

Services Rendered

Experience Strategy

We want to help you build better brand loyalty. With a deep understanding of user behaviors, our UX strategists craft digital experiences that enable your audience to intuitively engage with your websites and applications – and, most of all, come back. Our strategy accounts for analysis of all user interactions and related digital touchpoints with your product.

Experience Strategy

Search Engine Optimization

Paid Search & Display

Performance Analytics

Content Development

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Search Experience Marketing

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Search Experience Marketing

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