Marketers are always striving to improve their presence in Google searches – and Google is eager to help them do it. That’s basically what the Google Search Console is about. This back-end dashboard provides marketers and website owners with a range of data and reports, helping them to advance their goals with greater accuracy and precision.
Recently, Google has rolled out some significant changes to the Search Console – rebuilding it from the ground up to include the “tools and insights” marketers have requested, or so the Google press statement tells us. But what’s actually new in Search Console – and how can it help marketers do their job better?
One of the most useful dashboards in Google Search Console is the Search Performance feature – which has been helpfully expanded with a broader range of information. Now, it provides a full 16 months of data, meaning marketers and SEOs can analyze the performance of their website over an even longer stretch of time.
This includes such critical metrics as clicks, impressions, CTR, and average ranking – all laid out to show big-picture trends. This is a powerful resource for search analytics, and a great way to diagnose the overall SEO health of a website.
Index Coverage Report
Websites can only show up in a Google search once they are properly “indexed,” which isn’t always as simple as you’d think – but this dashboard provides some meaningful insights. According to Google, “It shows correctly indexed URLs, warnings about potential issues, and reasons why Google isn’t indexing some URLs.”
This is all fairly invaluable. For example, the dashboard not only alerts you to pages that have experienced indexing errors, but it also offers diagnostic tools to help you fix the problem. You’ll also be notified when the issue has been resolved, and your page indexed accordingly.
Accelerated mobile pages (AMP) represents one of the most significant shake-ups to the Google ecosystem in recent memory. Essentially a coding language, AMP allows you to develop Web content that loads quickly, especially on mobile devices. Google’s algorithms now favor content that’s designed with AMP.
Not surprisingly, then, Google Search Console has introduced a new AMP-centric dashboard that alerts you to problems, helps you make any fixes, and validates the fixes once they are made. Immediate notifications are offered for pages that are AMP-validated.
Google for Jobs is another new addition to the search world. (In fact, it’s currently available in a few select markets only – though it will be rolled out to other locations over time.) Basically, if you have any job listings on your website, you can display them directly in Google for Jobs searches – and now, Google Search Console provides tools to better implement this feature, as well.
It actually works in much the same way as the AMP Status dashboard, showing you if your listings are eligible for Google for Jobs placement, and helping repair or refine them as needed.
What Google Search Console’s New Features Mean for You
Search Console is meant to be a tool for marketers, Web developers, and SEOs – lending them transparency about the search process and helping them make the optimizations they need. In other words, it provides them with data that helps them do their job and serve their clients better. These changes have resulted in the most helpful Google Search Console yet.
We’d love to speak with you further about Xivic’s data-driven approach to marketing and SEO, or to answer your questions about Google Search Console and its new features. Schedule a consultation; contact the Xivic team today!
Watch our weekly recap on YouTube for a quick overview of the new Google Search Console by our SEO Specialist, Vlad Davniuk.