Industries we know by name

Eleven industries. Twenty-plus years of operator-level depth.

We don't sell category-agnostic "solutions." We go deep where value is actually created — manufacturing floors, dealer networks, D2C catalogs, service bays, clinical workflows, SaaS funnels, PE portfolios. Below is where we've shipped real systems for named clients, plus the adjacent verticals we cover under active engagement.

Showing all industries
Industry 01 · Flagship vertical

Manufacturing & D2C.

From factory floor to front door. We help mid-market and enterprise manufacturers unify trapped data, launch D2C channels without cannibalizing dealer networks, and deploy agentic workflows that compress estimate-to-order cycles from weeks to minutes. This is where we've shipped the most production-grade AI systems.

Dunn-Edwards Aprilaire Line-X Humanscale Honeywell
Problem: Legacy data trapped in on-prem systems
ERP, PIM, CRM, dealer portals, warranty databases — each in its own silo, with no clean way to unify customer view or feed AI models. Teams can't answer basic questions without SQL gymnastics.
Solution: Unified customer & product data platforms
Cloud data lakes (Snowflake/Databricks) replacing brittle on-prem stacks. Event-driven pipelines from ERP/CRM/PIM into one governed layer the whole business can query.
43%conversion lift, Dunn-Edwards ecommerce replatform
Problem: D2C ambitions blocked by channel conflict
Leadership wants direct revenue and first-party data, but distributor/dealer relationships create political minefields. Every D2C attempt either stalls or gets defanged to protect incumbents.
Solution: D2C ecommerce + dealer enablement in the same stack
Headless commerce platforms that serve direct consumers and channel partners from one catalog, with margin, pricing, and inventory rules that protect dealer trust.
D2CAprilaire launch on unified cloud data lake, replacing on-prem CRM
Problem: Estimate-to-order cycles measured in weeks
Custom configurators, rep-driven quoting, manual drawings, back-and-forth emails. The quote pipeline is a throughput ceiling, and the competitor with a self-serve experience is eating your funnel.
Solution: Agentic estimation & configuration workflows
LLM-powered intake that extracts specs from photos/PDFs, runs rules engines, and returns priced estimates in minutes. Production pattern, not a demo.
90%reduction in inquiry-to-estimate time, Line-X agentic workflow
Industry 02 · PE-backed specialty

Automotive & Aftermarket Services.

Franchise networks, dealer ecosystems, and service-bay operations where throughput, labor efficiency, and customer-journey time are the leverage points. We build the tech stack that makes 5,000-location platforms act like one business, without collapsing local autonomy.

Driven Brands Line-X Tint World MasterCraft
Problem: 5,000 locations, 5,000 versions of truth
Franchise POS, DMS, booking, and CRM systems diverge across brands and regions. Rolling up performance data takes weeks. Corporate has no real-time view into shop-level ops.
Solution: Platform-of-platforms architecture
Event-driven integrations between franchise systems and a unified data layer. One version of customer, location, and financial truth, without ripping out tools operators already trust.
5,000+franchise locations served by unified reporting layer
Problem: Labor-heavy intake bottlenecks
Custom estimates, warranty claims, service write-ups, all driven by humans on phones. Every additional customer cost an additional rep-minute. You can't scale revenue without scaling headcount.
Solution: Agentic customer service & estimation
LLM agents handling first-touch inquiries, triage, and routine estimates, escalating to humans only when the job demands it. Reduces labor load while preserving bay-level craft.
$800Kannual labor savings via agentic customer service, Driven Brands
Problem: Customer experience breaks at the handoff
Online booking doesn't match what happens at the bay. Digital receipts never arrive. The same customer gets pitched three times by three systems that don't know each other.
Solution: PE-grade performance & value-creation reporting
Real-time dashboards tied to operating KPIs the sponsor cares about: same-store sales, labor efficiency, NPS, conversion, EBITDA contribution by site.
40%reduction in support ticket volume across service network
Industry 03 · D2C & omnichannel

Retail & Consumer Brands.

From direct-to-consumer brands building from scratch to omnichannel retailers modernizing fifteen-year-old stacks, we ship the ecommerce, merchandising, and growth infrastructure that compounds LTV rather than chasing it.

goop pressed Sun Basket Staples Beautycounter Ruggable Beyond Yoga
Problem: CAC rising faster than AOV
Paid-social efficiency keeps degrading. Your CMO is shifting budget between channels with no clear read on which is actually working. Growth is a treadmill, not a compounding system.
Solution: Headless commerce + content-commerce unification
Composable stacks that let editorial, product, and community content drive commerce without forcing the team into one CMS. Tight PIM integration so catalog changes ripple everywhere.
7 brandswith production D2C platforms shipped or optimized
Problem: Content, commerce, and CRM don't talk
Editorial, product, and lifecycle marketing run in parallel stacks. You can't personalize by behavior. You can't tie a newsletter click to a repurchase. The 360° customer view is a deck promise, not reality.
Solution: Growth infrastructure: CRO, paid-media, lifecycle
Experimentation programs tied to real LTV instead of click-through. Attribution that survives cookie deprecation. Lifecycle orchestration that drives repeat without spamming.
Content → Commerceunified editorial + ecommerce stack for goop
Problem: Merchandising decisions still run on gut
Buyers guess at assortment, pricing, and promo timing because the data layer can't answer the "what if" questions fast enough. By the time you learn, the season is over.
Solution: AI-driven merchandising & demand forecasting
Assortment, pricing, and replenishment models trained on your own transaction history, surfaced in the tools buyers already use. Measured against holdout weeks, not vibes.
30%partner engagement lift across omnichannel replatform work
Industry 04 · Compliance-grade

Healthcare & Life Sciences.

Patient experience, consumer health platforms, and clinical-adjacent systems where trust, compliance, and data integrity are the table stakes. We build AI-assisted tooling that earns regulator and clinician confidence, not just product-manager enthusiasm.

Sanford Health GoodRx
Problem: Consumer digital experience lags expectations by a decade
Patients who book dinner reservations in 10 seconds wait 20 minutes to schedule a follow-up. Portal UX, search, and content architecture all feel frozen in 2014.
Solution: HIPAA-aware data architecture
Cloud data infrastructure designed with PHI segregation, audit logging, and access controls from day one. Built to pass audit, not retrofitted after one fails.
Consumer HealthGoodRx platform and growth engineering
Problem: Data architecture can't meet compliance & AI demands simultaneously
HIPAA, SOC 2, and state-specific regulations constrain where data can live and who can query it, while leadership wants the AI advantages that depend on unified datasets.
Solution: Patient & consumer experience systems
Search, scheduling, content, and account experiences that match what patients get from consumer apps, without breaking compliance perimeters.
Regional Health Systemdigital experience modernization, Sanford Health
Problem: AI pilots stall before reaching real patients
Models get built. Clinical review blocks them. Legal blocks them. Security blocks them. Six months of work becomes a whitepaper. The organization loses confidence in AI entirely.
Solution: Production AI workflows, not pilots
We bring clinical, legal, and security to the table at day one, not month six. Our AI work ships because the pathway to production was designed before the model was trained.
Compliance-firstdata & AI architecture designed to pass audit on day one
Industry 05 · PLG & platform

B2B SaaS & Technology.

Growth-stage and enterprise SaaS companies where the product is the marketing, the funnel is the product, and the difference between 110% and 120% net revenue retention is an entire round of funding. We build the onboarding, usage intelligence, and platform engineering that makes PLG actually compound.

Yubico HireVue Tribute Technology Konami
Problem: Onboarding drop-off between signup and "aha"
50% of signups never reach first value. Sales assists what product should automate. Activation curves are flat when they should be bending.
Solution: Activation & onboarding engineering
In-product experiences that compress time-to-value without adding support load. Experimentation frameworks tied to cohort retention, not just click-through.
SecurityYubico platform & customer experience engagement
Problem: Usage data exists but doesn't drive anything
Mixpanel has the events. The data warehouse has the aggregates. But CS doesn't know which accounts to call, marketing doesn't know which cohorts to expand, and nobody trusts the expansion forecasts.
Solution: Usage intelligence & expansion ops
Product-signal models that score account health and expansion propensity, surfaced directly in CS and AE workflows. Measured against real NRR, not activity metrics.
Talent AssessmentHireVue product & growth work
Problem: Platform can't keep up with enterprise demand
SSO, SCIM, audit logs, custom data residency, every enterprise deal surfaces another gap. Engineering burns quarters on platform plumbing instead of differentiation.
Solution: Enterprise-grade platform engineering
Identity, security, and multi-tenancy done once, correctly, so your product team stops re-litigating them every deal cycle.
Deathcare SaaSTribute Technology digital transformation
Industry 06 · Audience & IP

Media & Entertainment.

Studios, publishers, gaming, and ad-tech platforms where audience data is the product and content velocity is the competitive wall. We build the distribution systems and audience intelligence that turn IP into compounding revenue.

Disney Konami effectv Comcast Comporium
Problem: Audience data fragmented across properties
Each show, game, or platform has its own ID, its own telemetry, its own engagement scores. Building cross-property campaigns requires heroic data work that should be commodity.
Solution: Unified audience data platforms
Cross-property identity resolution and audience graph infrastructure, with clean-room patterns for partner data and privacy-safe activation.
StudioDisney digital experience engagement
Problem: Content personalization lags platform incumbents
Recommendations feel generic. Homepage isn't really personalized. Every session looks like every other session, and the churn rate shows it.
Solution: Personalization engineering at content-platform scale
Recommendation and personalization systems that actually change what a user sees next. Measured against session depth and retention, not click-through.
GamingKonami platform & audience work
Problem: Ad-tech & measurement stack can't answer CMO's question
"Is this campaign working?" should take an hour. It takes a week. Attribution is brittle, post-cookie infrastructure is half-built, and brand-lift studies arrive after the campaign is already over.
Solution: Ad-tech modernization & measurement
Clean-room strategies, post-cookie measurement, and in-flight campaign optimization. Designed for CMOs who need answers in hours, not weeks.
Ad-Techeffectv ad measurement & campaign ops
Industry 07 · Value creation operating partner

Private Equity & Financial Services.

We work with mid-market PE firms and their portfolio companies as an operating partner, bringing digital diligence, value-creation plans, and execution capacity to deals where technology is the thesis. For financial-services companies, we build the customer and advisor experiences that close the consumer-grade gap.

Carlyle Roark Capital Spark Capital Wind Point Partners MS Capital
Problem: Digital diligence is still mostly a PDF
Tech diligence gets outsourced to a boutique who produces a memo. Sponsors sign the LOI without real visibility into platform risk, AI readiness, or modernization cost. Surprises land in year one.
Solution: Digital diligence brief
Pre-close assessment of tech stack, data readiness, AI exposure, and modernization cost, produced fast enough to influence the LOI, not rationalize it afterward.
3 named sponsorsCarlyle, Wind Point, MS Capital, active relationships
Problem: Value-creation plans stall at execution
The 100-day plan is crisp. Day 101–365 is where the work actually is. Portfolio companies don't have the digital/AI muscle in-house, and generalist consultants aren't operators.
Solution: Portfolio value-creation operating partner
We embed alongside portco leadership as an AI & digital operating partner. We don't write decks. We ship systems.
Roark portfolioDriven Brands value-creation engagement ($800K/yr savings)
Problem: EBITDA thesis depends on AI, but the team can't deploy it
Sponsor committed to a margin-expansion thesis built on AI-driven cost takeout. Portfolio company has no MLOps, no data platform, and a CEO who's never shipped an AI product. The thesis is at risk from month one.
Solution: Cross-portfolio AI playbooks
Patterns that port across portcos: agentic customer service, data unification, D2C launch, margin-recovery AI. Sponsor gets repeatable plays instead of one-off projects.
Mid-market PEactive digital diligence & operating partner work
Industry 08 · Brand & commerce

Apparel & Lifestyle.

Performance apparel, furniture, and lifestyle brands where product is inseparable from brand story, and ecommerce is the primary expression of both. We ship the commerce, content, and customer systems that let these brands scale without flattening.

Wiley X Humanscale Beyond Yoga Ruggable
Problem: Brand story gets lost in commerce UX
The story is on Instagram. The transaction is on Shopify. The site itself feels like a catalog disconnected from why the brand exists. Conversion is fine; affinity is leaking.
Solution: Content-commerce storefronts
Headless platforms that let editorial, visual story, and transactional UX live in the same fluid experience. Merchandising informed by content engagement, not guesswork.
Performance ApparelWiley X brand & commerce work
Problem: Scale breaks the thing that made the brand
The intimate customer relationship worked at $10M. At $100M, everything feels industrial. CX, content, and product experience all drift away from the original voice.
Solution: CX & community at scale
Customer service systems that preserve brand voice under volume. Community and lifecycle programs that keep affinity compounding past the $100M mark.
Premium LifestyleBeyond Yoga, Ruggable ecommerce optimization
Problem: Wholesale & D2C fight for the same dollar
Key retail partners see your D2C site as a threat. Pricing, assortment, and merchandising decisions become political instead of strategic. The tech stack makes the problem worse.
Solution: Wholesale/D2C harmonization
Tech architecture and pricing frameworks that protect retail partner economics while letting D2C scale. One catalog, clean margin logic, no channel warfare.
Furniture & DesignHumanscale ecommerce & D2C engagement

Also actively serving

Travel & HospitalityGuest-experience platforms, loyalty engineering, revenue-management AI, engagements in progress.
Insurance & InsurTechAgent-productivity systems, underwriting data platforms, and claims-flow AI. Advisory + build.
Professional ServicesEngagement-intelligence platforms, knowledge graphs, and practice-management modernization.
Food & BeverageD2C subscription platforms, supply-chain intelligence, and consumer loyalty at scale.
Education & EdTechLearner-engagement platforms, content personalization, and institutional data unification.
Nonprofit & Public SectorConstituent-experience systems and donor/supporter intelligence platforms.

Don't See Your Industry?
The Pattern Probably Still Applies.

Our capabilities compose across verticals. If you have a PE-thesis margin problem, a D2C launch, a fragmented data estate, or an AI ambition that keeps stalling, the playbook ports. Let's talk about yours.

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