$250M ECommerce Brand

Discover how Xivic’s comprehensive CRO program significantly improved website effectiveness and boosted conversion rates.

The challenge

A rapidly growing e-commerce brand (name withheld) was experiencing impressive traffic through paid search, social, and organic channels. However, despite many successful marketing campaigns, they suspected their website wasn’t converting visitors into buyers as effectively as possible. Our hunch stemmed from a concerningly low “add to cart” rate on product pages.

While the brand possessed the technical expertise to run A/B tests and optimize campaigns, a lack of internal resources and incomplete data hampered their ability to execute a comprehensive conversion rate optimization (CRO) program.

The solution

To address these limitations and optimize the website for conversions, we focused on delivering high-impact, quick wins that wouldn’t require significant development resources.

Data Clarity to drive

Informed Decisions

Development Methodology Implemented

Continuous Delivery

A/B Test Winning Variant Implementation

125% Faster


  • Conversion Rate Optimization
  • A/B Testing
  • ​​Experience Design (Ux)
  • Data & Analytics
  • Paid Media

The results

Through in-depth analysis of both qualitative and quantitative data, we pinpointed 13 top-priority areas for website optimization. These opportunities were translated into actionable improvements and A/B tests which were executed quickly and started producing positive results.

Tracking Assessment

Our strategy involved a deep dive into existing tracking revealed missing data points crucial for analyzing customer behavior. We combined data from Google Analytics and Amplitude to fill these gaps.

Funnel Analysis

We prioritized desktop and mobile conversion funnels, identifying product pages as the biggest drop-off point. We then focused our hypotheses on improving these pages, followed by category and cart pages.

User Journey Analysis

To understand user behavior on product pages, we segmented purchase paths by device and correlated successful completion with user experience. We then analyzed user journeys, comparing successful mobile conversions to drop-offs to identify areas for improvement.