Shakey’s Pizza Parlor

Learn how our hyper local strategy increased take out orders +18%.

The challenge

Shakey’s online visibility was not yielding the desired results, or creating new business opportunities at a rewarding pace. Targeting was not aimed at local optimization, or the most gainful search terms. Additionally, the digital customer journey was occasionally unwieldy and rugged.

The solution

Xivic conducted an in-depth website audit, which revealed new search opportunities, for local and “near me” optimization. Additionally, we supported the launch of a new website, encouraging new keyword optimization, and ensuring a smooth web migration with the implementation of HTTPS protocol. Furthermore, user experience has been enhanced on key web pages, such as location pages, ensuring an easier, more fluid customer journey.

More Pick Up Orders


Increase in Search Traffic to Location Pages


Increase in All Organic Traffic



  • Information Architecture
  • Analytics
  • Content Strategy
  • Experience Design (Ux)
  • Creative Design (Ui)
  • Searchability (SEO)
  • Compliance (ADA)
  • Platform Engineering
  • Delivery

The results

The hyper local strategy helped increase the organic performance of location pages, while the change in keyword focus opened up new ranking opportunities, bringing in more traffic.

More Online Orders

Shakey’s organic performance saw notable improvements QoQ, reflected by the main KPIs. Pick up orders via Take out Tech increased by +18% (*2019 Q1 vs. 2018 Q4), while Party & Catering Submissions grew by +28% for the same period.