Uncover the impressive achievements spearheaded by Xivic, such as substantial improvements in page speed scores, a remarkable reduction in bounce rate, and heightened organic click-through rates (CTR), all culminating in amplified engagement and interaction with their offerings.

The Challenge

Akeneo, a product experience (PX) company and global leader in Product Information Management (PIM), faced a critical need to update the website’s look and feel to better reflect the breadth and depth of its offering. With a diverse range of solutions catering to various industries and use cases, the existing website design failed to effectively showcase the company’s capabilities.

The solution

Xivic engaged the UX/Ui, development and technical SEO teams to redesign and rebuild a modern, intuitive, and search engine optimized (SEO) website that effectively featured the comprehensive range of its services.

Increase Page Speed Scores


Decrease in Bounce Rate


Increase in Time on Site


Increase Organic

CTR 75%


  • Platform Engineering
  • Third Party Integrations
  • Information Architecture
  • Data & Analytics

The results

Collaborative planning ensured the redesign blended clean, elevated aesthetics with robust technical enhancements, delivering an exceptional user experience. The result? Increased engagement and interaction with their offerings. With ongoing testing and optimization, the site adapts to evolving needs, ensuring continued growth and success.

Core Web Vitals Improvements

Major improvements on desktop and mobile resulted in greater organic reach and an improved user experience.

Increased Website Engagement

The redesigned website saw significant improvements in engagement across all channels, particularly in organic traffic. Sessions increased, as well as time on site, up by almost 30 seconds. Moreover, bounce rates saw a significant decrease, all indicating enhanced user retention and satisfaction.

Optimized Site Structure & Navigation

After much in-depth planning across teams to ensure the site’s structure and navigation integrated both user-centric design principles as well as technical enhancements, the new site was launched and received immediate positive feedback from users and stakeholders alike. By streamlining the user journey and improving the accessibility of content, the redesigned website fostered a more positive user experience and improved SEO leading to increased engagement and interaction with the site’s offerings.