Akeneo

Akeneo, a product experience (PX) company and global leader in Product Information Management (PIM), faced a critical need to update the website’s look and feel to better reflect the breadth and depth of its offering. With a diverse range of solutions catering to various industries and use cases, the existing website design failed to effectively showcase the company’s capabilities.

Xivic engaged the UX/Ui, development and technical SEO teams to redesign and rebuild a modern, intuitive, and search engine optimized (SEO) website that effectively featured the comprehensive range of its services.

• Platform Engineering
• Third Party Integrations
• Information Architecture
• Data & Analytics

Collaborative planning ensured the redesign blended clean, elevated aesthetics with robust technical enhancements, delivering an exceptional user experience. The result? Increased engagement and interaction with their offerings. With ongoing testing and optimization, the site adapts to evolving needs, ensuring continued growth and success.

Major improvements on desktop and mobile resulted in greater organic reach and an improved user experience.

The redesigned website saw significant improvements in engagement across all channels, particularly in organic traffic. Sessions increased, as well as time on site, up by almost 30 seconds. Moreover, bounce rates saw a significant decrease, all indicating enhanced user retention and satisfaction.

After much in-depth planning across teams to ensure the site’s structure and navigation integrated both user-centric design principles as well as technical enhancements, the new site was launched and received immediate positive feedback from users and stakeholders alike. By streamlining the user journey and improving the accessibility of content, the redesigned website fostered a more positive user experience and improved SEO leading to increased engagement and interaction with the site’s offerings.