Bunda

A leading fitness studio brand, Bünda, launched the first-ever half stairmaster, half strength training studio back in 2018. The group fitness franchise experienced modest success in its early years, but was challenged to meet steep growth targets and expand its franchise model effectively. Limited digital presence and traditional marketing strategies posed hurdles in achieving their ambitious goals.

Recognizing the need for a transformative digital strategy, Bünda partnered with Xivic. Leveraging a variety of solutions, Bünda embarked on a journey to revolutionize its marketing and operational approach. Xivic implemented cutting-edge AI tools, particularly predictive analytics, to analyze consumer behavior patterns, optimize marketing campaigns, and streamline operational processes.

• AI Solutions
• Platform Engineering
• Third Party Integrations
• Information Architecture
• Analytics
• Content Strategy
• Experience Design (Ux)
• Creative Design (Ui)
• Paid Media

Through strategic collaboration with Xivic and the integration of AI-driven technologies, Bünda successfully navigated the challenges of franchise expansion, emerging as a trailblazer in the fitness industry. This journey exemplifies the transformative impact of innovative digital strategies in driving franchise growth and fostering organizational agility in a competitive market landscape.

Within a year of partnering with Xivic, Bünda witnessed remarkable growth, expanding from two to ten locations. This achievement underscores the efficacy of AI-driven strategies in driving rapid franchise expansion.

Beyond AI implementation, Xivic played a pivotal role in empowering Bünda’s franchise model. By developing digital platforms for communication, budgeting, and backend operations, we facilitated seamless collaboration between Bünda and its franchisees, fostering a cohesive ecosystem conducive to sustained growth.

Predictive analytics enabled Bünda to proactively tailor marketing solutions, significantly reducing the time and resources traditionally required for testing and optimization. As a result, Bünda achieved targeted marketing outcomes in a fraction of the time, enhancing its brand visibility and customer engagement.