Results

After successfully implementing original content with a local focus, and optimizing both service pages and location pages, major success was achieved in different segments, including organic sessions, impressions, organic click-through rate, and total traffic.
Increase in Organic Traffic
Organic Google Search Rankings increased for major non-brand terms like “auto body shops” and “auto collision repair”. The site also saw over twice as many organic clicks in Google Search for non-brand terms, generic searches that were in fact major traffic drivers for the types of users/customers CARSTAR was looking to capture.
2x increase in Organic Clicks
CarStar.com saw a near double of 100% growth in organic clicks in Google, as well as 150% growth in organic impressions. Organic Sessions also increased by +28% YoY.
Increase in Appointments
In addition to the website seeing an overall traffic increase, average session duration saw a slight boost, which translates not only to more traffic, but better targeted traffic. Due to engagement gains, the high bounce rates which constituted a major challenge in the beginning, decreased, a huge benefit for CARSTAR’s business goals of acquiring new customers, increasing number of appointments and mobile calls.