Challenge
Westime is one of the largest retailers in Southern California specializing in luxury watches, combining the digital customer experience with brick and mortar stores for the actual purchase. As they carry a great number of luxury watch brands, the digital experience was hindered by duplicate content and indexation issues. As part of their drive to become the ultimate retailer of for luxury timepieces, we pursued an all-encompassing optimization campaign that coupled local SEO with advanced technical strategies.
Solutions
Xivic’s take on Westime’s challenges was an integrated SEO campaign that addressed all issues, and approached the problem from all angles. Technical solutions were enabled to fix indexation issues, set up canonicals, and optimize meta data throughout the entire site. Content optimization was carried out to improve performance of key pages, such as brand pages and location pages.
Outcomes
246%
Organic Traffic Increase YoY
350
Contact Requests
15%
Average Increase in Maps Views