Dunn-Edwards Paints

Explore how the leading paint manufacturer sought to revitalize their digital presence by addressing fragmented operational systems and a cumbersome user experience.

The challenge

Facing a digital landscape scattered with disjointed operational systems and an arduous user experience, Dunn-Edwards, a respected paint manufacturer with a legacy spanning nearly a century, sought to modernize its digital presence to enhance user engagement and foster business growth.

The solution

Partnering with Xivic, Dunn-Edwards embarked on a transformative journey aimed at revamping its digital ecosystem. Through a strategic approach, Xivic leveraged cutting-edge web development technologies and frameworks to deliver a responsive website redesign. Key initiatives included the integration of e-commerce platforms, inventory management systems, and CRM solutions to streamline operations and improve user experience.

Increase in Conversion Rates



Operational Efficiency

Increase in User Engagement



  • Platform engineering
  • Third Party Integrations
  • Information Architecture
  • User Experience
  • Ongoing Conversion Rate Optimization
  • Search Engine Optimization
  • Data & Analytics

The results

The collaboration between Dunn Edwards and Xivic yielded remarkable outcomes. User engagement surged, with a notable 43% increase in conversion rates across various events, including account sign-ups and color sample orders. Operational efficiency saw a significant boost, leading to cost savings and heightened satisfaction among staff, partners, and customers alike. Through ongoing optimization and data analysis, Dunn Edwards continues to thrive in its digitally transformed landscape, poised for sustained growth and success.

Operational Efficiency

Additionally, operational efficiency improvements have led to substantial cost savings and enhanced productivity. The streamlined processes and better-aligned systems have not only benefited customers but also improved the experience for staff and partners. Dunn-Edwards is now well-equipped to adapt and grow, supported by ongoing data analysis and optimization efforts that ensure sustained digital success.

Increased Conversions

The revamped digital ecosystem for Dunn-Edwards Paints resulted in a 43% increase in conversion rates, demonstrating significant improvements in user engagement and satisfaction. The responsive website redesign and seamless integration of various systems have made the user experience more intuitive and efficient, encouraging more interactions such as account sign-ups and color sample orders.

Ongoing Optimization

Through ongoing optimization and data analysis, Dunn Edwards continues to thrive in its digitally transformed landscape. The company’s commitment to continuous improvement ensures that it can adapt to new challenges and opportunities in the market. By regularly analyzing data and optimizing their digital strategies, Dunn Edwards is able to maintain its competitive edge and drive sustained growth. This proactive approach not only supports current success but also positions the company for future advancements, ensuring long-term viability and prosperity in an increasingly digital world.