HireVue

HireVue is one of the largest digital hiring & assessment platforms in the industry. Despite offering exceptional products, the company faced challenges in converting website visitors into qualified leads. Recognizing their challenges, HireVue embarked on a strategic initiative to improve their online presence and conversion rates.

By strategically implementing a new technology stack and optimizing the user experience, Xivic was able to enhance lead generation, engage potential customers effectively, and achieve substantial business growth for HireVue.

• Rebrand
• Platform Engineering
• Data & Analytics
• A/B Testing
• Conversion Rate Optimization
• Experience Design (Ux)
• Creative Design (Ui)
• Searchability (SEO)
• Paid Media

HireVue’s rebrand, website redesign, replatform and ongoing optimization initiatives led to a substantial boost in demo conversions, improved user experience, and increased website engagement. The strategic implementation of advanced technology, user-centric design, and consistent branding contributed to their overall business growth and competitiveness.

Personalization, seamless navigation, improved page speed, and content optimization through A/B testing drove an increase in website engagement metrics – session duration increased 52% & bounce rate decreased 26%.

Achieved a remarkable 38% increase in organic demo conversions, attributed to improved UX, clear CTAs, technical SEO and streamlined user flow.

Through conversion rate optimization, the Xivic data team analyzed user behavior along with A/B testing to decide how to strategically place CTAs throughout the site and further optimize form fields to ensure high quality MQL conversions.