Results

Following the new website launch, and the technical enhancements implemented, Organic Search became the second highest source of traffic, and the largest portion of the traffic channels.
62% More Organic Sessions
The improved targeting, local SEO and “near me” optimization campaigns yielded excellent results in terms of organic traffic and visibility. Not only did Organic Sessions grow by +62% YoY (*June 2018 vs June 2017), but Organic Impressions also increased by +48%.
Enhanced Keyword Visibility
Optimizing for local search helped increase the number of keywords that Take 5 Oil Change ranks in the Top 3-100. Top 3 alone increased by +40%. Furthermore, keyword CTR increased MoM, which led to approximately 20,000 increase in clicks from search.
Improved Page Performance
Technical SEO optimization and local tactics also led to a wide range of improvements at page level. Page load time decreased by -17% YoY, while the bounce rate decreased due to local schema markup, elimination of State/Metro thin content, as well as image Alt Text description optimization.