Make a national brand feel local.
A customer is looking for help with their home. The brand has to connect that intent to the right local team. Xivic worked with California Closets on the journey from discovery to a scheduled consultation.
The business task
From national discovery to a local consultation.
The program connected national marketing with local content, scheduling and measurement for more than 120 franchisees at the time. Persona work and user testing informed how customers found the right market and reached a consultation.
Work delivered
Local experiences. Shared measurement.
Make each market useful.
Individual market landing pages paired the shared brand with local information and scheduling functionality.
Connect acquisition to the appointment.
Paid keyword strategy, social retargeting and ongoing SEO and PPC optimization supported discovery. Local analytics helped the team examine how markets and channels contributed to the journey.
Give corporate and franchise teams the right view.
Xivic built and evolved role-based dashboards connecting location-specific leads, paid performance and organic metrics, with franchise and market filtering. Corporate and franchise dashboards went live in 2018.
Release the data connections in stages.
The reporting work included data-source mapping, call-report processing and customer-review integration. Each integration had its own testing and release sequence.
Can customers reach the right local team?
Let’s review the path from local discovery to a booked consultation, including what corporate and franchise teams can measure.