Start a conversation Search visibility, campaigns and a good website need to work together. We connect discovery, content, customer experience and measurement so you can see where demand turns into business, and where it gets lost.
goop Brentwood.Relevant client work
Xivic helped goop examine how content and acquisition activity connected to commerce, then put that analysis to work in a live newsletter test.
Explore the goop workContent-to-commerce analysis and a live newsletter test.
Xivic connected journey analysis, live experimentation and implementation to help HireVue improve the website experience around its hiring platform.
Explore the HireVue work
Local pages, acquisition and consultation scheduling connected the national brand with the local teams responding to customers.
Explore the California Closets workYou need to understand how buyers encounter your business in AI-assisted research. Establish a defined question set, evaluate cited sources and prioritize useful content and technical changes.
Relevant buyers cannot find clear answers on your site. Connect search demand, technical fixes and an editorial plan around the decisions those buyers need to make.
Interest reaches the site but too little becomes useful action. Check the measurement, investigate the customer journey and implement the changes supported by the evidence.
Acquisition is disconnected from the landing page or sales response. Align audience, message, measurement and lead routing around qualified demand.
A campaign, landing page and sales response need a shared definition of a useful inquiry. We scope the campaign, content, design, engineering and data changes together, with one owner for each handoff.
VP, Growth & Data Strategy
Connecting business priorities, acquisition strategy and the customer journey.
We start with the action the business values: a qualified inquiry, booked demo, purchase or repeat purchase. Then we agree the baseline, the available data and how results will be evaluated. Where a sale happens outside the website, the measurement plan includes that handoff.
Define the action, its value and the data needed to evaluate it.
Specify who changes campaigns, landing pages, tracking and follow-up. Identify the approvals and system access needed to put those changes live.
Review what changed and decide what to keep, improve or investigate next.
A baseline for the business action, a prioritized change backlog, implementation responsibilities and findings from the released work. Campaign, content and measurement decisions stay connected in the same working record.
Your team approves the offer, claims and budget, and names the person responsible for incoming demand. Agree access to campaign, website and CRM records so evaluation can follow the journey as far as the available evidence allows.
Tell us where customers arrive, what you want them to do and what is getting in the way. We can scope a focused improvement or an ongoing growth program.