AEO & AI Search Visibility
Buyers are researching your business with AI.
Define the questions that matter, evaluate cited sources and prioritize useful content and technical changes.
Digital Growth
Help buyers find you, understand you and take the next step.
Search visibility, campaigns and a good website need to work together. We connect discovery, content, customer experience and measurement so you can see where demand turns into business and where it gets lost.
Choose a starting point
Find the point where the journey breaks.
SEO & Content
Relevant buyers cannot find clear answers on your site.
Connect search demand, technical fixes and an editorial plan around the decisions those buyers need to make.
Conversion & Analytics
Interest reaches the site, but too little becomes useful action.
Check the measurement, investigate the customer journey and implement changes supported by the evidence.
Paid Media & Automation
Acquisition is disconnected from the page or sales response.
Align the audience, message, landing experience, measurement and lead routing around qualified demand.
In practice
From customer behavior to a live change.
goop
Connecting editorial engagement to shopping behavior.
Xivic helped goop examine how content and acquisition activity connected to commerce, then put that analysis to work in a live newsletter test.
Read the goop storygoop Brentwood is shown for brand context. The work described is content-to-commerce analysis and a live newsletter test.
Working together
Connect the campaign, website and sales response.
Start with the action the business values: a qualified inquiry, booked demo, purchase or repeat purchase. Together, we define the baseline, available data and a plan for evaluating the work, including any handoff beyond the website.
One plan for the changes
Keep campaign, content, design, engineering and data work in a shared prioritized backlog. Name who changes the campaigns, pages, tracking and CRM, with the approvals and access needed to put the work live.
A decision after release
Review the released work and decide what to keep, improve or investigate next. Your team approves the offer, claims and budget, and names the person responsible for incoming demand. Evaluation follows the journey as far as the available records allow.
Jessica Scully Carak
VP, Growth & Data Strategy
Connecting business priorities, acquisition strategy and the customer journey.
Bring the journey you want to improve.
Tell us where customers arrive, what you want them to do and what is getting in the way. We can scope a focused improvement or an ongoing growth program.