Start a conversation Connect search demand to content that helps people understand, compare and choose. Address technical obstacles, strengthen important pages and give your team a practical publishing plan.
goop Brentwood.Relevant client work
For a collision-repair network, local search is part of the path from an urgent need to a nearby shop. Xivic worked on the content and site structure that support that discovery.
Explore the CARSTAR workSearch architecture and location content for a repair network.
A platform change can disrupt how customers find a nearby service location. Xivic’s Take 5 work joined site migration, search architecture and performance analysis in the same program.
Explore the Take 5 workContent grows over time. The result can be several pages competing to answer the same question while important buyer questions remain unanswered. We connect technical search work, information architecture and editorial priorities, then measure whether the relevant audience reaches a useful next step.
Review the questions buyers ask, the pages they reach and the technical conditions affecting discovery. Identify which gaps matter to the business.
Develop or revise priority pages, internal links and supporting content. Coordinate technical changes with the people responsible for the website.
Define publishing priorities, ownership and review cycles. Evaluate search performance alongside the relevance and quality of the inquiries it produces.
Your team receives a prioritized page backlog, briefs or revised content, technical requirements and a measurement plan. Named subject-matter experts approve factual claims, while publishing owners maintain the pages and review them when the underlying offer changes.
Measure visibility for relevant buying questions alongside the inquiries and customer actions the resulting visits produce. Keep search traffic and commercial value distinct.
If buyers use AI-assisted research to compare providers, add a defined question set and visibility evaluation.
If content cannot be found, maintained or acted on in the current platform, address the website structure and publishing experience.
Bring your priority services, current site and strongest evidence. We will define which pages to improve, what to create and how to evaluate the work.