Start a conversation Analytics can show where people stop. Research helps explain why. We use interviews, observation and usability testing to answer a specific product or website question, then turn the findings into decisions your team can act on.
Focus on a realistic task and recruit people who actually perform it. The method should fit what you need to learn, the stage of the product and the users you can reach.
Define the decision, participants and tasks or concepts to examine. Choose interviews, observation or usability testing to suit the question.
Capture recurring obstacles, language and expectations. Distinguish patterns from isolated feedback, and state the sample and study conditions.
Translate evidence into design, content or workflow recommendations. Identify what to test again and what would support the next decision.
At HireVue, Xivic connected journey analysis, live website experimentation and implementation, including interactive walkthroughs, mobile experiences and landing-page tests.
Read the client storyJourney analysis and website experimentation. Official HireVue product image shown for platform context.
Before sessions begin, define participant access, consent, handling of research material and who can approve resulting product changes. Your team receives the plan, findings and a prioritized record of decisions and changes.
Record task completion, comprehension and critical usability obstacles. Keep the sample and study conditions alongside the findings so the team understands what they can support.
When the research identifies interaction or content problems, turn those findings into a testable interface.
When findings change which users or tasks deserve investment, revise the product direction before committing to a release.
Bring the unanswered question and the decision it affects. We will identify the participants, method and tasks needed to investigate it.