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Experience Design

Make complex products and tasks easier to use.

Understand what people need to do, resolve what gets in their way and turn those decisions into a product your team can build. Strategy, research and UX/UI stay connected from the first question through implementation.

Talk through a customer or employee journey

Choose a starting point

Choose the question you need to answer.

Product Strategy

What should we build or fund next?

Test the problem, intended users and product concept before committing to a release.

UX/UI & Design Systems

How can we make this task easier to finish?

Redesign the journey, content, interaction states and reusable components around the task people need to complete.

User Research & Testing

Why are users dropping off or asking for help?

Observe relevant users completing realistic tasks. Turn conflicting feedback and observed behavior into product decisions.

In practice

Complex work, made easier to navigate.

PowerLine by NEOGOV wellness application screens, shown as official product context

NEOGOV

Design the tools behind wellness and workforce scheduling.

Xivic contributed wellness administration and workforce scheduling interfaces, plus the endpoints, data and permissions those workflows needed.

Read the NEOGOV story

Official product image shown for platform context. Xivic contributed the described wellness and scheduling workflows.

HireVue

Making a complex platform easier to explore and request a demo.

Xivic connected journey analysis, live experimentation and implementation to help HireVue improve the website experience around its hiring platform.

Read the HireVue story

CFGI

Make a complex advisory offer easier to understand.

CFGI advises finance leaders and private capital firms across a broad range of business needs. Xivic redesigned its homepage and navigation and built dedicated Private Capital and AI in Finance pages, giving those priorities a stronger presence on the website.

Read the CFGI story

Working together

Design decisions your team can build from.

The scope can include task maps, research findings, prototypes, interface files and component behavior. Each deliverable supports a product decision or implementation need.

  • Evaluate the task before and after

    Compare completion, errors and requests for help. Use actual use, adoption and satisfaction to identify what needs another iteration.

  • Carry the design into the product

    Your product owner approves priorities and behavior. Xivic documents interaction states, content and accessibility requirements, then reviews the implemented experience with engineering at agreed milestones.

Where do users struggle or ask for help?

Bring the product, the task people need to complete and any research or support feedback. We can identify what to investigate and redesign first.

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