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Conversion & Analytics

Find the drop-off. Build a better next step.

Traffic is only part of the story. We investigate how people move from interest to action, identify the friction and implement improvements across content, design and technology.

Discuss your conversion challenge
Official candidate response, rating and feedback interface image
HireVue product context

Relevant client work

HireVue project context
Client work

Making a complex platform easier to explore and request a demo.

Xivic connected journey analysis, live experimentation and implementation to help HireVue improve the website experience around its hiring platform.

Explore the HireVue work

Interactive walkthroughs, mobile experiences and landing-page tests.

goop project context
Client work

Connecting editorial engagement to shopping behavior.

Xivic helped goop examine how content and acquisition activity connected to commerce, then put that analysis to work in a live newsletter test.

Explore the goop work

When this work is useful.

You can see interest. The question is what keeps it from becoming business.

  • People visit key pages but do not request a demo, complete a form or buy.
  • Campaigns generate leads, but too few become useful sales conversations.
  • Mobile customers struggle with a journey that looks good on desktop.
  • Tracking and business records tell different stories about performance.

What you get.

  1. A usable measurement baseline

    Define the important actions and review event, form and transaction tracking. Identify gaps between website activity and the CRM or commerce records needed to judge business value.

  2. A prioritized view of the journey

    Review key pages and paths using analytics, customer behavior and research suited to the problem. Get specific hypotheses, the evidence behind them and a recommendation on what to change first.

  3. Changes designed, built and evaluated

    Update navigation, page structure, content, calls to action, forms and mobile interactions. Where traffic supports a controlled experiment, we test. Otherwise, we agree another evaluation method and make its limits clear.

  4. A decision about what happens next

    Each release or test ends with a documented finding: keep it, change it, investigate further or stop. You receive implementation details and reporting your team can continue to use.

Your team approves the business definition of a qualified action and provides the available website, CRM or commerce evidence. Agree tracking access, experiment permissions and ownership of each shipped change. Findings should be traceable to that evidence, including the limits of what it can show.

Start with the journey that matters most.

Choose one commercially important journey, such as a demo request, quote or purchase. Share the relevant pages, available measurement and what sales or support hears from customers. We use those inputs to define the first investigation and implementation scope.

Jessica Scully Carak

Jessica Scully Carak

VP, Growth & Data Strategy

Growth strategy, customer journeys and measurement.

Where does your customer journey lose momentum?

Bring the page, funnel or business question you want to improve.

Talk through the journey