Start a conversation People reach your site, but too few complete the action that matters. We investigate the journey, connect website behavior to available business records and implement improvements across content, design and technology.
Start with a demo request, quote or purchase. This work is useful when visitors stop before acting, mobile users struggle, leads do not progress or website tracking and business records tell different stories.
Define the important actions and review event, form and transaction tracking. Identify gaps between website activity and the CRM or commerce records needed to judge value.
Review key pages and paths using analytics, customer behavior and research suited to the problem. Document the hypotheses and what should change first.
Improve navigation, content, calls to action, forms and mobile interactions. Use controlled experiments where traffic supports them; otherwise define an evaluation method and its limits.
Record whether to keep, change, investigate further or stop. Hand over implementation details and reporting your team can continue to use.
For HireVue, Xivic joined journey analysis, live experimentation and implementation around its hiring platform website, including interactive walkthroughs, mobile experiences and landing-page tests.
Read the client storyInteractive walkthroughs, mobile experiences and landing-page tests. Official product image shown for platform context.
Xivic examined how content and acquisition activity connected to commerce, then applied that analysis in a live newsletter test.
Explore the commerce experimentYour team approves what counts as a qualified action and provides available website, CRM or commerce evidence. Together, we define tracking access, experiment permissions and ownership of each shipped change.
Keep the evidence, evaluation conditions and limitations with each conclusion. The result should help the team choose its next change, with implementation and measurement connected throughout.
VP, Growth & Data Strategy
Growth strategy, customer journeys and measurement.
If the journey works but you need to reach more of the right buyers, connect the acquisition plan to that experience.
If conflicting source records prevent useful reporting, define the data model and quality work behind the measurement.
Bring the key pages, available measurement and what sales or support hears from customers. We will define the first investigation and implementation scope.