Start a conversation The menu may earn the visit, but hours, availability and the booking path decide whether it happens. Xivic helps restaurant groups and hospitality businesses connect brand content to accurate local information, reservations and event inquiries.
Relevant client work
Monona Terrace
Xivic launched a menu-page test for Shakey’s that prompted visitors to choose a restaurant. The team then tracked engagement and conversion events after the January 2024 launch, connecting experience design and implementation to a specific local customer action.
Menu-page test launched January 2024.
Xivic supported the community and convention center with SEO, website updates and analytics. The work also included lead-form testing, template updates and custom development.
Website and digital growth work. Official Monona Terrace photography.
A diner needs the right menu, hours and reservation or ordering option. An event planner needs capacity, location details and a response from the team that handles the venue. We separate those journeys while sharing the underlying location data and publishing tools. The first release should resolve a known gap, such as a menu page that loses diners before location selection or an event form that arrives without a date and guest count.
Connect menus and location pages to the available reservation, ordering or event-inquiry option. Keep the chosen location attached as the visitor moves between tools.
Let local teams maintain hours, menu exceptions and promotions within a shared publishing structure. Define approval and expiry rules for changes.
Distinguish restaurant selection, booking clicks and qualified event inquiries. Reconcile downstream outcomes where reservation and sales systems make them available.
A dining journey should preserve the chosen restaurant and menu. An event journey should deliver a date, party size and venue requirement to the team that can respond. Combining the two into one conversion count hides what needs attention.
Bring the menu sources, hours, local exceptions and offer expiry rules. Define who changes each item and test the path into the actual ordering or reservation tool, including a closed or unavailable location.
Hospitality website engineeringFor dining, distinguish restaurant selection and booking clicks from confirmed reservations. For events, agree what makes an inquiry qualified and whether the receiving team can return that status to reporting.
Conversion and inquiry measurementWe will follow one dining or event journey from discovery to the local action, including the systems and people responsible for the response.