Start a conversation Consumer Brands & Retail
Your content, campaigns and store may each report success while customers still struggle to choose. Xivic brings customer research, commerce engineering and measurement together to find the break in the journey and test a change that addresses it.
Where Xivic can help
A shopper may move from an article to an email, compare products on a phone and buy later. We connect those steps so content, commerce and growth teams can act on the same evidence.
Check whether search results and campaigns set expectations the landing page can fulfill. Improve product information, page structure and the answer to the question that brought the customer there.
Find the information shoppers need to compare products, including on a phone. Test navigation, product details and selection controls, then engineer the changes the commerce platform needs.
Connect editorial visits and campaign clicks to product exploration, cart actions and purchases. Agree attribution limits so content and commerce teams can interpret the same evidence.
Identify which system owns product, inventory and customer information. Build the necessary connections and make failed updates visible before they become a customer-service problem.
Relevant work
goop
Xivic helped goop examine how content and acquisition activity connected to commerce, then put that analysis to work in a live newsletter test.
Content-to-commerce analysis and a live newsletter test.
Explore the goop workA useful first project
Start with one product category and a question customers struggle to answer. Use support questions, mobile shopping sessions and transaction records to choose the change.
Test a comparison, product detail or selection step in a prototype before committing to a broader store redesign.
Define the audience, variation and success measure. Reconcile purchases with the commerce system.
Record consent and cross-device gaps. Separate observed buying behavior from what the available data cannot establish.
VP, Growth & Data Strategy
Connecting acquisition, customer experience and commercial priorities.
Start a conversation
Bring a product category, a customer question and the journey you cannot explain in your reporting. We will help identify what to research, change and measure.