Start a conversation Your content, campaigns and store may each report success while customers still struggle to choose. Xivic brings customer research, commerce engineering and measurement together to find the break in the journey and test a change that addresses it.
goop Brentwood.Relevant client work
Xivic helped goop examine how content and acquisition activity connected to commerce, then put that analysis to work in a live newsletter test.
Explore the goop workContent-to-commerce analysis and a live newsletter test.
A customer may discover an article, follow an email and compare products on a phone before buying later. When each team sees only its own channel, it becomes difficult to tell what helped the decision or interrupted the purchase. Choose one journey and connect the content, shopping experience and available measurement around it.
Check whether search results and campaigns set expectations the landing page can fulfill. Improve product information, page structure and the answer to the question that brought the customer there.
Find the information shoppers need to compare products, including on a phone. Test navigation, product details and selection controls, then engineer the changes the commerce platform needs.
Connect editorial visits and campaign clicks to product exploration, cart actions and purchases. Agree attribution limits so content and commerce teams can interpret the same evidence.
Identify which system owns product, inventory and customer information. Build the necessary connections and make failed updates visible before they become a customer-service problem.
Finding a product. Understanding the difference between options. Completing a purchase. Returning for the next one. We can focus on the journey that is underperforming or help scope a broader platform change.
VP, Growth & Data Strategy
Connecting acquisition, customer experience and commercial priorities.
Start with one product category and the question customers struggle to answer. Use customer-service questions, mobile shopping sessions and the available transaction records to decide what deserves a test.
Agree which comparison, product detail or selection step should improve. Build a focused prototype and test whether shoppers can make that decision before committing to a larger commerce change.
Commerce design and engineeringDocument the audience, variation and success measure before launch. Check that purchases reconcile with the commerce system and record any consent or cross-device gaps that limit attribution.
Conversion analysis and testingBring a product category, a customer question and the journey you cannot explain in your reporting. We will help identify what to research, change and measure.