Make every location easier to find.
For a collision-repair network, local search is part of the path from an urgent need to a nearby shop. Xivic worked on the content and site structure that support that discovery.
The business task
Help a driver reach the right repair center.
A visitor looking for collision repair needs a service and a location. Xivic’s work connected the directory hierarchy, repair-center pages and service content so those needs could be addressed together.
Work delivered
Content and structure, improved together.
Find the content gaps.
The site audit identified duplicate and thin material before defining content changes.
Give the network a clear structure.
National, state and city directory paths organized the route through the location network.
Make the destination useful.
Service and location-page improvements addressed the visitor’s local need. The directory organized discovery; the destination page explained the relevant service.
Are your location pages helping people choose?
We can review the service content, directory paths and local information that stand between a search and a customer inquiry.