Make a complex advisory offer easier to understand.
CFGI advises finance leaders and private capital firms across a broad range of business needs. Xivic redesigned its homepage and navigation and built dedicated Private Capital and AI in Finance pages, giving those priorities a stronger presence on the website.
Help buyers find the part of the firm they need.
A finance leader and a private equity sponsor may arrive at the same website with different questions. A long list of capabilities is only useful if each visitor can find the relevant services and understand how they fit together.
The redesign focused on that first part of the buying journey: the homepage, the main navigation and the pages introducing Private Capital and AI in Finance.
Build the introduction and the next step together.
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A redesigned homepage
A new page structure brought the firm's services, industry experience and priority offers into the opening experience.
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Desktop and mobile navigation
Reworked menus, header and footer connected the homepage with service, industry and company information.
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Private Capital
A dedicated landing page gave sponsors and portfolio-company leaders a place to explore the firm's offer in greater detail.
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AI in Finance
A second landing page presented CFGI's AI-related finance services within the same visual system.
Make the experience manageable across markets.
The work had to fit an existing WordPress environment with regional sites. We implemented US and UK page updates and country navigation while retaining links to the existing German legal pages.
The handover identified where the team could manage the main, mobile, language and footer menus in the CMS. Those everyday controls matter when an enterprise website keeps evolving after launch.
A focused redesign, live in May.
The homepage and new landing pages went live on May 21, 2026. The completed scope brought the main introduction, navigation and two priority offers together without requiring a rebuild of the entire website.
For a business with a complex offer, that is a practical place to begin: identify where buyers need more clarity, then improve the pages and connections that shape their next decision.
Does your website make your offer harder to buy?
Let's look at what buyers need to understand, where the current experience leaves questions and which changes deserve to come first.