Connect the national platform to every local service center.
Service information, appointments and location details need to work together. Xivic’s Meineke work connected website engineering, mobile experiences and analytics around the customer’s next service visit.
The business task
One platform, used across the network.
Corporate teams, field operations and local operators needed a shared platform they could keep useful. In a 2020 client interview, Driven Brands described Xivic’s front- and backend development and location-page tools for Meineke’s 800-center network at that time.
Work delivered
From the location page to the next service visit.
Keep the local information current.
Xivic built the website and gave central and local teams tools to update location information.
Connect the service relationship.
The mobile experience connected appointment scheduling, repair history and rewards.
Bring the journey into one view.
An analytics dashboard brought together calls, social activity, paid and organic traffic, device behavior and scheduling conversion.
Improve the experience through testing.
A/B testing and experience optimization refined the customer journey around launch and ongoing operation.
Where does your national platform break down locally?
Let’s look at how customers find a location, book a visit and return, alongside the tools local teams use to keep that journey current.