Connect the national platform to every local service center.
Service information, appointments and location details need to work together. Xivic’s Meineke work connected website engineering, mobile experiences and analytics around the customer’s next service visit.
A national platform that local teams can use.
Corporate teams, field operations and local operators needed a shared platform they could keep useful. In a 2020 client interview, Driven Brands described Xivic’s front- and backend development and location-page tools for Meineke’s 800-center network at that time.
Connect the service visit across channels.
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Make the local page useful
Built the website and gave central and local teams tools to update location information.
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Support the service relationship
Connected appointment scheduling, repair history and rewards through the mobile experience.
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See the journey across channels
Brought calls, social activity, paid and organic traffic, device behavior and scheduling conversion into an analytics dashboard.
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Improve through testing
Used A/B testing and experience optimization to refine the customer journey around launch and ongoing operation.
Give local teams a role in the platform.
The platform joined customer-facing journeys with tools for the people maintaining local information. Appointments, location updates and analytics belonged in the same program because the customer’s next service visit depended on all three.
Where does your national platform break down locally?
Let’s look at how customers find a location, book a visit and return, alongside the tools local teams use to keep that journey current.