Carry local discovery through a platform change.
A platform change can disrupt how customers find a nearby service location. Xivic’s Take 5 work joined site migration, search architecture and performance analysis in the same program.
A migration changes the paths customers use.
Moving a website is also a change to its information paths. Local pages, search visibility and measurement have to be considered together so the next platform supports the business the network is becoming.
Plan the move around local discovery.
-
Plan the structure
Restructured URLs and website architecture as part of the migration.
-
Preserve local usefulness
Addressed local search and the paths people use to find a nearby location.
-
Separate the signals
Segmented analytics so audiences and performance could be examined with more context.
-
Improve the experience
Worked on site performance alongside content and search optimization.
Migration, search and analytics belonged in one scope.
Xivic’s scope covered the URL hierarchy, location discovery, audience segmentation and site performance. Addressing them together gave the migration a business purpose beyond moving the same pages to a different platform.
Will customers still find the right location after your move?
Let’s review the local pages, URLs and measurement that need to carry through a platform migration.