Carry local discovery through a platform change.
A platform change can disrupt how customers find a nearby service location. Xivic’s Take 5 work joined site migration, search architecture and performance analysis in the same program.
The business task
Keep the local journey in the migration scope.
Xivic joined the website move with URL structure, local search, audience segmentation and site performance. Those connections shaped how customers could find a nearby service location on the next platform.
Work delivered
A platform move with the customer journey attached.
Restructure the paths.
Reworked URLs and website architecture as part of the migration.
Carry local discovery forward.
Addressed local search and the paths people use to find a nearby location.
Keep performance understandable.
Segmented analytics so audiences and performance could be examined with more context, alongside site performance, content and search optimization.
Will customers still find the right location after your move?
Let’s review the local pages, URLs and measurement that need to carry through a platform migration.