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Driven Brands · Platforms, growth and data

Keep national websites and local operations connected.

Xivic’s work connected national websites with the teams responsible for local information. Across the broader portfolio, the work also included mobile experiences, local discovery, analytics and the Driven Dash reporting program.

Driven Brands
The client’s account · May 2020

Give local teams a way to keep information current.

In his 2020 review, Eli Kahn described Xivic building the Meineke website and enabling corporate staff, field operations and franchisees to update location information. The work combined front-end and back-end development with continued maintenance and optimization.

He also emphasized responsiveness: a partner that understood the business and could handle urgent changes across a portfolio of websites.

The client’s perspective · May 6, 2020

“They’ve been a nimble, reliable partner, which has taken a big weight off my shoulders.”

Eli KahnDirector of Digital Customer Experience, Driven Brands · Role at review date
Read the full client interview on Clutch

Excerpt from an edited phone interview about website development and maintenance, published May 6, 2020.

A client-reported result

Traffic growth, with shared credit.

Kahn reported a 60–70% increase in page views since the relationship began, crediting both Driven Brands’ own efforts and Xivic’s optimization. The review does not give a precise measurement period or baseline. This is a historical client observation, not a measured result of the Driven Dash program described below.

The brands behind the work

Work spanning eight automotive brands.

Different customer journeys and operating needs, connected by work across the same group.

Featured program
Driven Dash
Engagement
Historical dashboard work, 2020–2022
Xivic’s role
Data integration · Dashboard implementation
A separate delivery example · 2020–2022

A shared dashboard still needs brand-specific context.

Different brands, locations and user roles needed reporting suited to their responsibilities. The underlying work included connecting additional brands, keeping store and channel mappings current, and bringing scheduling into the same operating view.

For the Insights team, interpreting a number also meant knowing its source and calculation. Those definitions belonged alongside the integration work.

Work delivered

Extend the dashboard. Make the reporting explainable.

  • Connect additional brands.

    Integrated VitroPlus/UniglassPlus and DPB/GoGlass into the existing Driven Dash dashboard.

  • Bring scheduling into view.

    Implemented an Uniban scheduling section within the dashboard.

    Uniban CanadaThe Canadian group behind VitroPlus, UniglassPlus, Docteur du Pare-Brise and Go! Glass.
  • Keep location reporting connected.

    Updated call-tracking store and channel mappings for Maaco and addressed brand-specific reporting needs.

  • Show where the numbers come from.

    Documented metric sources and calculations for the client’s Insights team, alongside admin and franchise-user reporting. The documentation explained how reported numbers were produced across the connected brands.

Do your brands report the same number differently?

Bring the reports, source systems and decisions each team needs to make. We’ll identify what can be shared and what must remain brand-specific.