Digital work across the Driven Brands family.
Our work across the group has included national websites, mobile experiences, local discovery and analytics. In Driven Dash, we connected brand data, reporting and scheduling inside a shared operational dashboard.
Work spanning eight automotive brands.
Different customer journeys and operating needs, connected by work across the same group.
Web, mobile & analyticsExplore the work 
Local search & contentExplore the work 
Migration & local growthExplore the work 
Call-tracking mappingsDriven Dash
Brand integrationDriven Dash
Brand integrationDriven Dash
Brand integrationDriven Dash
Brand integrationDriven Dash
A shared dashboard still needs brand-specific context.
Different brands, locations and user roles needed reporting suited to their responsibilities. The underlying work included connecting additional brands, keeping store and channel mappings current, and bringing scheduling into the same operating view.
For the Insights team, interpreting a number also meant knowing its source and calculation. Those definitions belonged alongside the integration work.
Extend the dashboard. Make the reporting explainable.
Connect additional brands.
Integrated VitroPlus/UniglassPlus and DPB/GoGlass into the existing Driven Dash dashboard.
Bring scheduling into view.
Implemented an Uniban scheduling section within the dashboard.
The Canadian group behind VitroPlus, UniglassPlus, Docteur du Pare-Brise and Go! Glass.Keep location reporting connected.
Updated call-tracking store and channel mappings for Maaco and addressed brand-specific reporting needs.
Show where the numbers come from.
Documented metric sources and calculations for the client’s Insights team, alongside admin and franchise-user reporting. The documentation explained how reported numbers were produced across the connected brands.
Do your brands report the same number differently?
Bring the reports, source systems and decisions each team needs to make. We’ll identify what can be shared and what must remain brand-specific.